Big Platforms Are Embracing Gaming, But Ad Spend Still Lags
While advertisers’ interest in gaming may be growing, their spending commitments seem stuck on pause, judging by Tuesday’s IAB PlayFronts event.
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IAB PlayFronts
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Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. But ad spend in games still lags behind audience engagement.
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EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD […]