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Gurbaksh Chahal

  • OPINION: Data-Driven Thinking

    Time For A Trading Desk? Consider These Factors

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]

  • Social Media

    Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting

    BY //

    While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter or other social platforms. RadiumOne’s […]