Working With Buyers Isn’t The Only Way For SSPs To Stand Out From Competitors
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
ARCHIVE FOR:
GroupM Premium Marketplace
-
-
The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press.
-
PubMatic Cuts DSPs Out Of Direct CTV And Online Video Ad Buys
PubMatic’s end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs.
-
Q1: PubMatic Chugs Along With Revenue Growth And SPO As A Top Priority
It’s chilly out there, but PubMatic had a decent quarter. Organic revenue for Q1 totaled $54.6 million, up 25% year-over-year, representing PubMatic’s seventh consecutive quarter of 20% revenue growth or more. PubMatic’s stock was up a smidge, about .5%, in after-hours trading.
-
Is The Trade Desk Encroaching On SSP Turf With OpenPath?
The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for Google’s Open Bidding.