:

ARCHIVE FOR:

Folgers

Ecommerce

To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign

BY Anthony Vargas// July 27th, 2023

Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.
Tagged in:
- featured
- Folgers
- Gopuff
- Influential
- J. M. Smuckers
- John Elliott
- Josh Williams
- Mintel
- PSOne
- publicis
- TikTok
- TikTok Shops
- TikTok ZIP code targeting