OPINION: Data-Driven Thinking
Incentives Are Great But They Don’t Always Serve the Advertiser’s Interests
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. There’s nothing new about performance related incentives in media buying relationships between advertiser and agency. The former enjoys stretched targets and guarantees, the latter […]
