Webcam-Based Emotion Ad Tracking Is A Real Thing And Big Brands Are Doing It
Sometimes Mihkel Jäätma has to break some hearts. Jäätma is CEO of Realeyes, a London-based company that uses so-called “emotional analytics” to measure subconscious responses via webcam to video content based on four key metrics: attention, retention, engagement and impact. The process is conducted with opted-in panels, and videos are scored on a scale from […]
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