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diversification dilemma

  • Jürgen Galler, CEO and co-founder, 1plusX
    OPINION: Data-Driven Thinking

    How Marketers Can Safeguard Against Supply Chain Outages

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by  Jürgen Galler, CEO and co-founder of 1plusX. Meme sharing came to a grinding halt during the Facebook and Instagram outage in October, proving that even global social networking giants aren’t […]

  • Benjamin Blank UPROXX
    OPINION: The Sell Sider

    The Diversification Dilemma: New Avenues for Publishers to Consider in 2021

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020.  While some evolution was expected (particularly in the digital realm), the obvious shakeup […]