Discover Wiped Out MFA Spend By Following These Four Basic Steps
By implementing the anti-MFA playbook detailed in the ANA’s November report, brands were able to reduce the portion of their programmatic budgets going to made-for-advertising sites to about 1%.
Tagged in:
- ana
- ANA Masters of Marketing 2024
- ANA Programmatic Media Transparency Benchmark
- ANA Programmatic Transparency Report
- bill duggan
- DeepSee.io
- Discover Financial Services
- DSP
- featured
- Feaured
- Fiducia
- IAB Tech Lab
- Jounce Media
- log-level data
- masters of marketing
- Mercedes Ritchey
- MFA
- Mindshare
- Scott Cunningham
- SSP
- TAG TrustNet
- Tim Brown
- TrueKPI