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Demandware

  • Ecommerce

    Demandware Becomes Salesforce Commerce Cloud: Now The Integration Begins

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    Demandware has officially ascended into the clouds. The ecommerce platform that Salesforce bought for $2.8 billion in June became Commerce Cloud Tuesday, and will gradually retire the Demandware brand. Next step: integration. While that process won’t be entirely onerous – Demandware and Salesforce Marketing Cloud clients have “significant overlap,” said Commerce Cloud marketing SVP Elana Anderson – there […]

  • Digital Marketing

    Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware

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    Salesforce dropped $2.8 billion on ecommerce platform Demandware on Wednesday, which will underpin the creation of Salesforce’s latest business line: Commerce Cloud. The deal catapults Salesforce into the ecommerce space – a tech category largely dominated by enterprise competitors like SAP/hybris and IBM/WebSphere, though Salesforce first dabbled in ecommerce in 2012, when it acquired site […]