Comic: The Curated Marketplace
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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curated marketplace
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Comic: S.P. O'Middleman's
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Buyers Conquer The PMP Scale Problem With Curated Marketplaces
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of its […]