CTV brand lift

Arlo’s first order of business as a standalone company was to pour money into performance marketing to drum up sales, which is what it did for nearly three years. But there was a problem: A lack of brand familiarity. So Arlo launched its first-ever brand campaign on TV, including linear and streaming, with digital and social also in the mix.

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. A similar shift is happening in traditional advertising and the way consumers build relationships with brands, writes Christian Dankl, co-founder of Precise TV. Today, advertisers have much more insight into specific, data-driven relationships between brands and consumers.