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  • Why Amazon, Facebook Are In Hot Pursuit Of Digital Identity

    It all comes down to who owns the digital identity and the addressability that follows. Late this spring when Amazon launched the Login with Amazon service, it gave access to 200 million-plus active Amazon users to app developers and site owners. “Login with Amazon is the latest offering in an array of services that make […]

  • Etail East: Cross-Channel Attribution, Omnichannel Retail To Be Tackled

    With global ecommerce sales exploding at a rate of 16% year-over-year in Q2, reaching $49.8 billion, according to comScore, the industry is primed for growth. Yesterday, the eTail East conference kicked off, drawing some 1,150 marketers, retailers and technology vendors to Philadelphia for the week. Last year, eTail Boston attracted 990 attendees, event organizers said. […]