“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. Today, data is more of a language than a product. What has challenged many businesses is their ability to translate the new mountains of data they’ve collected internally […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. We are sitting in the middle of a giant shift, as advertisers and publishers navigate from the old seller-driven market to the programmatic-buyer driven market. Today, most sellers […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. The way people understand the programmatic opportunity in the publishing business is beginning to change. Publishers used to hire sales leaders who understood the language of programmatic and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Martellotti, co-founder at Wholetone Media. In recent months, the data management platform (DMP) has taken center stage as both publishers and marketers look to propel their organizations forward. Part […]
