OPINION: Data-Driven Thinking
Use Retention Data To Maintain Long-Term Business Solvency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cassie Lancellotti-Young, executive vice president of customer success at Sailthru. I’ve said it before and I’ll say it again: Smart marketers use retention data to optimize their acquisition mixes. And […]