California Invasion of Privacy Act

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.”

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.

You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.