OPINION: The Sell Sider
After Avoiding It For Years, BuzzFeed Finally Plots A Programmatic Road Map
The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased advertiser demand for programmatic and a better user experience, said Ken Blom, BuzzFeed’s VP of branded distribution, who leads the 30-person team that will handle the programmatic logistics. “We don’t want to […]