Comic: Check Your Specs
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Tagged in:
ARCHIVE FOR:
bid request
-
-
What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard?
AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.
Tagged in:- accompanying content
- adform
- Amazon DSP
- basis technologies
- Beeswac
- bid request
- Chris Coupland
- Chris Kane
- comcast
- criteo
- DSP
- epsilon
- featured
- Google’s DV360
- IAB Tech Lab
- Infillion
- instream video
- Jounce Media
- Microsoft Advertising
- nexxen
- online video
- openRTB
- SSP
- the trade desk
- Viant
- video.plcmt
- Yahoo DSP
-
Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
-
OPINION: The Sell Sider
Identity Reality Check: Most Identity Solutions Will Fail
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most […]