Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
Tagged in:
- Aditude
- Amazon TAM
- auction wrapper
- bid caching
- bid duplication
- criteo
- featured
- Google open bidding
- ID bridging
- Justin Wohl
- Messer Media
- Meta
- OpenAds
- OpenPath
- prebid
- price flooring
- PubDesk
- Salon
- scott messer
- Snopes
- take rates
- the trade desk
- transaction IDs
- TV Tropes
- will doherty
- Yield Optimization