Assembly Global

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

What will data look like in a privacy-first world? Marketers will need to scale their data usage based on contextual privacy sensitivity and specific use cases. This sliding scale will consist of three classifications of data: features, services and adjacent data sources, writes Femi Taiwo, head of consultancy, Europe, at Assembly Global.