OPINION: Data-Driven Thinking
Why We Cannot Miss The Mark On Ad Frequency Capping In The Post-Cookie Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Arnaud Blanchard, Product Director, Criteo. As a marketer, would you rather show two identical ads to the same consumer or the same ad one time each to two different consumers? […]
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