arbitrage

Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.

Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He’d like someone to please explain to him why media arbitrage isn’t a form of stealing.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]

Here’s today’s AdExchanger.com news round-up… Networking and Behaving This Week Hello Left Coast! More conferences this week for digital advertising enthusiasts as OMMA Ad Nets is in Los Angeles on Tuesday and OMMA Behavioral is in San Francisco on Thursday.  The Right Media blog pipes up for the West Coast, “Most of the conferences tend […]