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API strategy

  • AdExchanger Content Studio

    Why Developer Experience Is The Next Battleground In Programmatic Advertising

    August 14th, 2025

    Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate.

    Tagged in:
    • ad tech
    • Ad Tech Innovation
    • advertising APIs
    • Amazon ads
    • Amazon Ads API
    • API integration
    • API sprawl
    • API strategy
    • API-first development
    • Bing Cui
    • campaign management
    • developer experience
    • developer productivity
    • developer tools
    • domain-driven APIs
    • programmatic advertising
    • unified APIs

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