“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, founder of The Unwinder. Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward.- Lao Tzu A […]
W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month: the GIF. The Marriott-owned brand teamed up with Giphy for both the pre-campaign awareness push and an on-site activation for the festival, which W launched in 2016 and plans to roll out globally this year. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Data has become table stakes for publishers wooing large advertisers. That’s how it should be. Data is the fuel that powers […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. For publishers, it’s obvious that direct sales generate the highest cost per thousand impressions (CPMs). It’s so obvious that we don’t […]
