“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ian Wheal, global strategy director at Adstream. Advertisers are spending more money than ever on video. Last year, video ad spend grew by more than 85% [PDF]. Video ads consistently outperform standard banner units, […]
Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with filmmakers and talent. And studios like Warner Bros. Pictures have to think well beyond the movie’s run in the theater. “You want to capture all the data around what people are talking […]
London-based Adstream (not to be confused with AppNexus’ Open Adstream), which specializes in video delivery and digital asset management, on Monday acquired the AdServices division of US-based media and entertainment production firm Deluxe. The move gives Adstream greater presence in North America and sets the stage for global expansion. Adstream did not disclose the deal […]
Comcast AdDelivery on Tuesday struck a deal with digital ad-distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each companies’ geographic delivery needs. While Comcast historically had a strong domestic delivery network, Adstream, an Australian-founded, $65 million-a-year business that’s headquartered in London, gives Comcast pertinent global reach. A trend in […]
