“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Eric Berry, CEO at TripleLift. TV is a fundamental part of any marketer’s mixed media model. For many brands, TV is the highest performing inventory source. Yet the trends are unquestionably negative for TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech transparency has changed Xaxis, the GroupM trading desk with a black box ad-buying model. The business has made some concessions, like offering self-service products and disclosing its margins, reports Digiday. Xaxis has also embraced outcome-based […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave of commercial 5G cellular networks, which will revolutionize smartphones and the Internet. Although the biggest societal benefits of 5G will come in areas such as remote surgery and connected cars, 5G will also be a […]
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased interest in the programmatic supply chain. They wanted to know the rules of programmatic auctions and the fees involved in advance, not find out hidden practices afterwards. They also wanted to know where to tread […]
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase […]
In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago. […]
On Jan. 1, 2019, Hulu will release an automated private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but […]
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
