Reach Live Sports Fans with Precision and Scale
Live sports are one of the most powerful ways to reach audiences, but our increasingly complex converged linear, CTV, and digital media landscape and changing fan behavior have made advertising to the fans more difficult than ever before. Enter Inside Live Sports, an insights report from Nexxen U.
By unpacking who fans are—and how they’re watching—Inside Live Sports empowers marketers to navigate today’s landscape with confidence, building more effective campaigns across channels.
Why are Live Sports So Complicated Today?
The fans are more scattered than ever!
- 73% are watching via streaming—with 20+ providers showing sports.
- 34% are using both linear TV and streaming.
- Sports subscriptions are not impervious to churn. 40% have canceled a sub they used for sports for various reasons.
This fragmentation not only makes it harder for advertisers to reach the right viewers, it also challenges their ability to track and deliver full-funnel results.
What Will I Learn?
Inside Live Sports tackles (pun intended!) all that’s changing—and why—equipping advertisers with the insights they need to plan, buy and measure across these converging channels with ease.
About Nexxen U
Inside Live Sports is a report from Nexxen U, the award-winning education program built to demystify the convergence of linear, CTV, and digital. Through certification courses, exclusive research and real-world insights from experts spanning the buy and sell sides, Nexxen U gives advertisers the tools they need to succeed.
