Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Yahoo! Display Citibank analyst, Mark Mahaney offered his bullet points from Yahoo!’s investor day this week. Among them, display notes a-go-go: “A Still Robust Display Ad Outlook — YHOO VP Schneider detailed a significant growth outlook for the company’s Display Ad segment […]
Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]
TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Amiad Solomon, Founder & President, Peer39. From the inception of the internet, online advertisers have been continuously experimenting with methods of targeting ads, in search of a technology that delivers a brand’s ideal audience, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]
Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. With the development of so many sophisticated technical solutions to help online publishers minimize the risk of running malware and ads delivered to the wrong person at the wrong time […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Transparency and Value, Value and Transparency. The Ying & Yang of digital media and two concepts that are embedded into nearly every conversation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Bebo Acquisition Caroline McCarthy reports from the TechCrunch Disrupt conference in NYC that AOL CEO Tim Armstrong shared his thoughts on AOL’s historically over-priced ($850 mil) acquisition of social network Bebo saying, “I don’t know whether or not I would have […]
Entrepreneur and writer of the Cogblog, Brent Halliburton, has created a new type of ecosystem map showing the interconnected web of funding for ad tech companies and organizes it by broad, functional groups. Halliburton tells AdExchanger.com that he used historical data from angel investor Jerry Neumann, AdExchanger.com and TechCrunch’s Crunchbase to show “every investor that […]
