Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Consolidation Social marketing software company Brand Networks snapped up rival SHIFT for $50 million on Thursday. It’s the second notable social advertising acquisition for Brand, which bought Optimal for $35 million about 18 months ago. All three companies got their starts as Facebook […]
Acquisitions and earnings – Sizmek likes to multitask. On Thursday, the company announced its Q1 2015 results and its intention to buy mobile DSP StrikeAd for $11.7 million. Excluding StrikeAd, revenue from mobile formats, in other words HTML5-related revenue, was up 103% YoY in Q1 2015, while in-stream video revenue increased 10% in the same timeframe. […]
In a small change that speaks to its huge cross-device aspirations, Facebook is ending its support for mobile app install reporting at the device level. On Wednesday, Facebook called up its mobile measurement partners (MMPs) – a group that includes companies such as Appsflyer, Apsalar and Kochava – and told them that as of August 20 […]
Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising, […]
Interactive audio ad firm XAPPmedia closed a $3.8 million round of Series A-1 funding on Thursday, which it will use to crank up its offerings for Internet radio publishers. With its latest funding, XAPPmedia will add staff and develop new interactive capabilities, many of which are being designed at the request of customers such as […]
Percolate, which has been compared to social publishing platforms like Buddy Media, has raised $40 million to take on enterprise marketing cloud acquirers and standalone social point solutions. The Series C round, led by Lightspeed Venture Partners, brings Percolate’s total funding to $74.5 million. It raised $24 million in Series B last spring, which the company’s co-founder, James Gross, said is […]
Beliefnet attracts a niche audience (about 5 million to 7 million uniques per month) of all faiths who come to read content about religion. But while its readers believe in a greater power, Beliefnet wasn’t always sure they had the same faith in ads. Even though advertisers began to prioritize viewability, the publication, which fielded […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager at UM. The market is awash with mobile ad networks claiming to be specialists in geolocation and, more recently, device bridging. But pulling back the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Turning To DMPs Turner debuted a DMP, the Turner Data Cloud, which it likens to Amazon’s targeting service. The WSJ reports that Turner wants to tap its cross-channel properties, “getting data pulled from information on folks who have shared stories via social media […]
In its first earnings call since going public in March, MaxPoint reported revenue growth of 87% to $28.7 million. Its revenue ex-TAC, which excludes the cost of programmatically buying impressions through real-time bidding, rose 90% to $16.8 million. [Read the earnings release.] The total number of enterprise customers rose 62% to 529. In the first quarter of […]
