Social commerce sounds good on paper, but turning likes into purchases has proven difficult in practice. Project September, a social shopping app from the founders of Gilt, aims to change that. Named for the start of the fashion year, the Project September app, which launched in April, has “tens of thousands of users” so far, […]
On the heels of Lyft’s first national TV spot that aired this spring, the ride-sharing app’s advertising efforts are still in overdrive. As a challenger to Uber, Lyft seeks to convert willing drivers and passengers in less-penetrated markets for the brand, such as New York, by combining big brand activations (TV and out-of-home) with smaller […]
Kohler is looking to do more than just sell plumbing supplies and it’s using content to get there. The goal is to help prospective customers, anyone from an individual homeowner to an interior designer, envision how a new piece of hardware will fit into the home of their dreams. In the pre-digital era, Kohler showcased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Rich media came onto the scene with great fanfare and promise. Moving, interactive creative would certainly be more effective and engaging than static banner ads […]
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Political and public affairs digital buying is exciting, dynamic and terrifying. There is real innovation and gifted salespeople, and the two do not necessarily overlap. There […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Content Condé Nast is opening a new group, Spire, which will match the pub’s 1 trillion unique monthly data points with purchase insights from 1010data, owned by an affiliate of Advance Publications, Condé Nast’s parent company. The data will be used to inform audience segments […]
Overall ad spend will enjoy its strongest growth in six years – 5.4%, reaching $480 billion this year – largely driven by double-digit gains in digital media. The fast-growing sector shows no sign of a slowdown: The interplay of programmatic, online video, social media and mobile will drive digital ad spend growth through 2018, according to […]
Facebook, which recently took the wraps off a tool that lets advertisers link location-aware ads to store visits, may have more than 1.5 billion users, but scale isn’t the only prerequisite for cracking offline attribution. “My question for Facebook would be: Do they know the spatial outlines of every McDonald’s in America?” said Duncan McCall, […]
The 2016 Summer Olympics are an opportunity for leading media brands to flex their programmatic muscles around a live marquee event. For some, it’s the first time they’re doing anything like this. Condé Nast, for example, launched a set of programmatic offers earlier this year. “Content packages around these kinds of events or moments was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. There’s a race in our industry to be “right” about the state of cross-device data science. Instead, we should be the smartest about how we’ve not […]
