Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tapping Bankers Not to be outdone by the plans of competitor Rubicon Project, sell-side platform PubMatic is now taking its IPO aspirations to the next step, says The Wall Street Journal. The WSJ’s Telis Demos writes, “The company is working with Credit Suisse Group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Growth Sell-side platform PubMatic raised $13 million, according to Re/code, to aid its expansion internationally and to improve its platform. Although PubMatic’s valuation remains a mystery, the company has raised $76 million to date. “The globalization of real-time bidding has taken place,” said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Limitations The openness of the online advertising industry has allowed in sites of all types, and as Randall Rothenberg points out in an article for Business Insider, this could threaten the whole system. The solution, according to Rothenberg, is to have strict guidelines […]
Specific Media’s announced launch Wednesday of a programmatic buying channel – dubbed “Programmatic from Specific Media” – comes at a time when some in the ad-tech industry feel that such tools have become a commodity. Bill Schild, SVP of global marketing at Specific Media, is acutely aware of the perception that everyone and their mother have developed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Satya Nadella, Ad Man? The question is irresistible: What does Satya Nadella’s CEO appointment auger for Microsoft’s advertising business? One of his many promotions was to corporate VP of the the search, portal and advertising platform group, so he has some fluency in digital […]
Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help to monetize their mobile apps, has been in the space for two years. Working with more than 64,000 apps and nearly 1 billion impressions, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Beats TV In Australia, IPG Mediabrands says that TV spend will be overwhelmed by digital ad spend in 2014. The Australian Financial Review observes the details: “IPG Mediabrands has forecast an ‘explosion’ in mobile advertising over the next five years. ‘There is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patent Sweep After enduring the threat of a lawsuit, Twitter acquired more than 900 patents from IBM, which has led the list of patent recipients for the past 21 years, according to a news release. TechCrunch points out that this isn’t the first time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Q4 In Although Amazon sales were up this holiday season as the company reported a 20% increase in revenue reaching $25.59 billion in Q4, the ecommerce giant still fell short of Wall Street estimates of $26.06 billion and shares plummeted 11% in after-hours […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic And News Programmatic takes the blame for sluggish ad sales in a Wall Street Journal piece about the potential glut of new news sites. The WSJ’s William Launder writes, “One industry executive estimated that pricing on standard banner display ads has fallen 30% […]
