ARCHIVE FOR:

Mark Mahaney

  • Agencies

    PROG I/O: Advertisers Seek Guidance In Programmatic

    BY //

    More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was presented by Mark Mahaney, managing director at RBC Capital Markets, at AdExchanger’s PROGRAMMATIC I.O conference in San Francisco on Thursday. The figures, which surprised Mahaney, show agencies make 27% of those decisions […]

  • Ecommerce

    Unified Shopping Experiences Like 'Showrooming' Will Drive E-Commerce Growth

    BY //

    As retailers, both online and offline, prepare for this year’s holiday season, the evolution of the e-commerce space is expected to have an even bigger impact on the way people choose to buy things and how marketers attempt to influence what they buy. Citigroup analyst Mark Mahaney attended the eTail East conference in Boston last […]