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Chris Coupland

  • online video advertising

    What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard?

    BY Anthony Vargas// February 6th, 2025

    AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.

    Tagged in:
    • accompanying content
    • adform
    • Amazon DSP
    • basis technologies
    • Beeswac
    • bid request
    • Chris Coupland
    • Chris Kane
    • comcast
    • criteo
    • DSP
    • epsilon
    • featured
    • Google’s DV360
    • IAB Tech Lab
    • Infillion
    • instream video
    • Jounce Media
    • Microsoft Advertising
    • nexxen
    • online video
    • openRTB
    • SSP
    • the trade desk
    • Viant
    • video.plcmt
    • Yahoo DSP

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