ARCHIVE FOR:

Archie Sharma

  • OPINION: On TV & Video

    The Fragmented CTV Environment: Putting All the Pieces Back Together

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX. Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a […]

    Tagged in:
  • OPINION: On TV & Video

    The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate strategy at OpenX. To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but […]

    Tagged in: