“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, head of products at LinkedIn Marketing Solutions. With the momentum behind ad blocking currently looking unstoppable, the ad industry is having a collective moment of reflection. It boils […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Yes, the B2B advertising campaign is in the last throes of death. Don’t believe me? I’ll explain. It all started with the buyer’s journey, which […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Real-time bidding (RTB) emerged in the last few years as a new approach to buying and selling online display advertising in real time. The promise of RTB was, […]
