AGENDA

AdExchanger’s spring virtual event series, Innovation Labs, will provide mission-critical intelligence on the biggest challenges and opportunities facing data-driven marketers in 2021 and beyond. Three days. Three core areas of focus:

Identity Day: March 16 | Ecommerce Day: April 20 | CTV Day: May 18

NOTE: Times are in Eastern Time Zone.
All sessions will be available on-demand during and after the event.

Tuesday, Mar 16

  1. 11:00 am - 11:05 am

    Welcome

  2. 11:05 am - 11:30 am

    How to Develop Successful Audience Strategies In A Cookieless World

    It’s not news that the end of third-party cookies means the ad industry needs to rethink how it uses data – the question is: How? Complicating matters is the fact that most advertisers will have different starting points on their journey. There’s no easy button for identity. But with a well-defined audience and strategy, advertisers can gird themselves for an uncertain future. Isabelle Baas, managing partner for digital, data and technology strategy at Starcom, will share advice on how to unlock value from first- and second-party data – and she’s do it using real-world examples.

    • Isabelle Baas

      Isabelle Baas

      Managing Partner – Digital, Data & Technology Strategy
      Starcom
  3. 11:30 am - 11:55 am

    So Now What? A Collective Approach to the Cookie Conundrum

    Moving beyond the use of cookies and other universal identifiers has given way to a lot of questions as advertisers begin planning for unknown future. But not to worry! The industry is paving the way for new approaches aimed at helping advertisers continue to reach the people they care about. In this panel, get a fresh perspective around the future of identity and how to use a true portfolio approach to solving this challenge. 

    • Ryan Boh

      Ryan Boh

      Product Strategy Lead, Activation and Identity
      Oracle Data Cloud
    • Jasme Bantens

      Jasme Bantens

      Managing Partner, SME, Audience Science & Measurement
      Wavemaker
  4. 11:55 am - 12:00 pm

    2-Minute Moves: Virtual Wellbeing Break

    We know that sitting and staring at a screen for hours can make it more challenging to keep up our energy, creativity and engagement plus keep our bodies comfortable, safe and happy. That’s why we have Lizzy Williamson from Two Minute Moves to ensure that your physical and mental wellbeing is well taken care of throughout the event. Lizzy will be popping on for her world-renowned, bite-size wellness breaks to bust any screen or body fatigue so you can get the most out of the awesome agenda we have in store for you. 

    • Lizzy Williamson

      Lizzy Williamson

      Founder and Fitness Presenter
      Two Minute Moves
  5. 12:00 pm - 12:13 pm

    Digging Into The Privacy Sandbox

    Understanding how the replacements for third-party cookies will operate – and what they can and can’t do – ain’t easy. This session, a dialogue between an AdExchanger senior editor and one of the members of the W3C working group tracking these changes, will unpack FloC, or federated learning of cohorts, the Privacy Sandbox proposal that solves for ad prospecting. This presentation will offer clear explanations of complicated concepts you can use to make decisions for your business.

    • Paul Bannister

      Paul Bannister

      Chief Strategy Officer
      CafeMedia
  6. 12:13 pm - 12:25 pm

    Demystifying SKAdNetwork In 12 Minutes

    SKAdNetwork is Apple’s new framework for app attribution in iOS 14, and if you’re a developer or you advertise in apps, it behooves you to get familiar with the ins and outs of how it works and what you can do – and also what you’ll no longer be able to do. If you’ve got 12 minutes, then Guido Crego, head of product at Jampp, has you covered with a moderated demo that demystifies the complexities of SKAdNetwork.

    • Guido Crego

      Guido Crego

      Vice President of Product
      Jampp
  7. 12:25 pm - 12:45 pm

    Attendee Break

  8. 12:45 pm - 1:10 pm

    A Review Of Emerging Identifiers For Digital Advertising

    A large number of data companies, platforms and coalitions are simultaneously developing cookie-replacing tech. These proposed identity solutions hail from a variety of players, including The Trade Desk, Neustar, LiveRamp, Merkle, Lotame, TapAd and others. In this research presentation, eMarketer Principal Analyst Nicole Perrin will assess the emergent offerings and offer a framework for understanding what comes next. 

    • Nicole Perrin

      Nicole Perrin

      Principal Analyst, Digital Advertising
      eMarketer
  9. 1:10 pm - 1:35 pm

    Building A Future-Proof Identity Strategy

    The ability to identify users is at the foundation of digital advertising. Privacy regulations and technical restrictions have pushed adtech and martech platforms to find new efficient identification solutions for clients. In this educational session, ID5's CEO, Mathieu Roche, will give an overview of the methods available today to help publishers and brands develop a future-proof identity strategy that delivers results for their businesses.

    • Mathieu Roche

      Mathieu Roche

      Chief Executive Officer
      ID5
  10. 1:35 pm - 1:40 pm

    2-Minute Moves: Virtual Wellbeing Break

    We know that sitting and staring at a screen for hours can make it more challenging to keep up our energy, creativity and engagement plus keep our bodies comfortable, safe and happy. That’s why we have Lizzy Williamson from Two Minute Moves to ensure that your physical and mental wellbeing is well taken care of throughout the event. Lizzy will be popping on for her world-renowned, bite-size wellness breaks to bust any screen or body fatigue so you can get the most out of the awesome agenda we have in store for you. 

    • Lizzy Williamson

      Lizzy Williamson

      Founder and Fitness Presenter
      Two Minute Moves
  11. 1:40 pm - 2:05 pm

    Breakout SessionHow Privacy Changes Could Affect Future Marketing Investments

    The identity puzzle is not only a targeting challenge. It will also strongly impact measurement and, by extension, future ad spending decisions. This panel will assess the future needs of marketers and examine some possible downstream effects on attribution and the media mix. 

    • Melissa Grady

      Melissa Grady

      Global Chief Marketing Officer
      Cadillac
    • Zach Rodgers

      Zach Rodgers

      Executive Editor
      AdExchanger
  12. 1:40 pm - 2:05 pm

    Breakout SessionFirst-Party Data To The Rescue

    So you want to build out a first-party data strategy? This panel of agency leaders will share how they’re helping clients build out their first-party data to prepare for the end of the third-party cookie. They’ll talk about options for marketers who are both rich and poor in their data, best practices around amassing data and activating it, and the problems that will still remain after putting first-party data in place.

    • Hanan Belarbi

      Hanan Belarbi

      Senior Vice President Global Clients Solution
      Kinesso
    • Oscar J. Garza III

      Oscar J. Garza III

      Managing Partner
      GroupM
    • Sarah Sluis

      Sarah Sluis

      Senior Editor
      AdExchanger
  13. 1:40 pm - 2:05 pm

    Breakout SessionNew World, New IDs: Assessing Progress On Cookieless Identifiers

    With the sun about to set on third-party cookies, a new crop of identifiers is on the rise. Frankly, they’re coming out of the woodwork. Which ones are viable, which ones really are cookieless and which ones are glorified workarounds? This expert panel brings together three perspectives – publisher, buyer and tech provider – to hash out (no email pun intended) the problem.

    • Frances Giordano

      Frances Giordano

      Group Director
      Media Kitchen
    • Stephanie Layser

      Stephanie Layser

      Vice President, Advertising Technology & Operations
      News Corp
    • Dave Pickles

      Dave Pickles

      Chief Technology Officer and Founder
      The Trade Desk
    • Allison Schiff

      Allison Schiff

      Senior Editor
      AdExchanger
  14. 2:05 pm - 2:30 pm

    Consent First, Consumer First: Addressability In The Future

    Global privacy regulations and changes in privacy standards of the browsers has forced the ad industry to rethink the way we do things. For the open and free internet to really thrive in the future, it's not necessarily as simple as just creating another identifier. The consumer really needs to be placed at the center, alongside transparency and trust. Join Seth Forman, Head of Platform Partnerships, as we look at the importance of creating consumer first, consent first solutions for the future.

    • Seth Forman

      Seth Forman

      Head of Global Publisher Platforms
      Quantcast
  15. 2:30 pm - 2:35 pm

    2-Minute Moves: Virtual Wellbeing Break

    We know that sitting and staring at a screen for hours can make it more challenging to keep up our energy, creativity and engagement plus keep our bodies comfortable, safe and happy. That’s why we have Lizzy Williamson from Two Minute Moves to ensure that your physical and mental wellbeing is well taken care of throughout the event. Lizzy will be popping on for her world-renowned, bite-size wellness breaks to bust any screen or body fatigue so you can get the most out of the awesome agenda we have in store for you. 

    • Lizzy Williamson

      Lizzy Williamson

      Founder and Fitness Presenter
      Two Minute Moves
  16. 2:35 pm - 3:00 pm

    Cutting Through The Investment Hype

    Ad tech is back. Recently, the tech companies in the public markets have shot up to multi-billion dollar valuations. Meanwhile, major TV companies like Roku and Comcast’s FreeWheel have snapped up other ad tech indies to incorporate into their offerings for ad buyers. In this presentation, an investment analyst will take you through why ad tech has gotten hot in the public marketes, the extent to which it’s sustainable, and the strategic acquirers who will likely drive 2021’s M&A environment.

    • Jay MacDonald

      Jay MacDonald

      Founder/CEO/Managing Partner
      Digital Capital Advisors
  17. 3:00 pm - 3:25 pm

    The Quest for Identity

    As brands elevate their first-party data strategies, getting to a single customer view is paramount. Hear from executives in the trenches of Identity and find out how brands are: enriching first-party data and augmenting individual profiles to get to better business outcomes; combating fragmentation to avoid multiple profiles for the same person; and preparing for third-party cookie deprecation and IDFA, especially if they’re behind.

    • Luiz Barros

      Luiz Barros

      VP, Data CoE & Global Media
      AB-InBev
    • Jon Beebe

      Jon Beebe

      SVP, Product Strategy and Insights
      Epsilon
    • Lisa Schoder

      Lisa Schoder

      Vice President, Integrated Media & Partnerships
      Lowe's Companies, Inc
  18. 3:25 pm - 3:50 pm

    Fireside Chat with Google

    Google is charting a ‘privacy-first future.’ Algorithms that buy third-party cookies will be replaced with algorithms that create anonymous groups of people to target. And it won’t use any alternative identifiers. These changes – which include the Privacy Sandbox – are transformative, but what do that actually mean? How will this re-engineering of the open web play out? In this fireside chat, Chetna Bindra, group product manager for trust and privacy at Google, will share Google’s position.

    • Chetna Bindra

      Chetna Bindra

      Group Product Manager, Ads Privacy and Trust
      Google
    • Sarah Sluis

      Sarah Sluis

      Senior Editor
      AdExchanger
  19. 3:50 pm - 4:15 pm

    Fireside Chat on Future Without Identity: Advertising in the Open Web

    Google’s announcement is causing mass confusion about privacy-compliant solutions that will allow both advertisers and publishers to future proof their business. Without identifiers in the bid stream, working directly with publishers is going to be the only clean and safe route for advertisers. How can advertisers work more closely with quality publishers to match first-party data sets, and scale them? Join Permutive and a publisher exec for a fireside chat on the future of advertising in the Open Web — with a spotlight on cohorts.

  20. 4:15 pm - 4:40 pm

    The Buzzed Story

    Get the latest industry buzz—with a buzz! Grab a drink and join the AdExchanger editors as we close out the day with a live recording of our popular podcast “The Big Story”, which we’re dubbing “The Buzzed Story” for just this one run. Guaranteed to be a laid back and entertaining roundtable discussion on the top news stories and a lively recap of Innovation Labs Identity Day. 

    • Ryan Joe

      Ryan Joe

      Managing Editor
      AdExchanger
    • Allison Schiff

      Allison Schiff

      Senior Editor
      AdExchanger
    • Sarah Sluis

      Sarah Sluis

      Senior Editor
      AdExchanger