2021 Agenda

Monday, Oct 25

  1. 7:00 am - 8:30 am

    Coffee & Breakfast

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up or use your #PROGIO event app to set up a meeting.

  2. 8:35 am - 9:05 am

    The Marketer’s First-Party Data Journey, With Mondelēz

    With third-party cookies on their way out, first-party data is being heralded as the savior – but marketers can’t just snap their fingers and take full advantage of their first-party data. A lot of work has to go into building a strong foundation before marketers can reap the benefits. Jon Halvorson, global VP of consumer experience at Mondelēz, has been there – and now he’s here to take you through the process.

    • Jonathan Halvorson

      Jonathan Halvorson

      VP, Consumer Experience
      Mondelēz International
  3. 9:05 am - 9:25 am

    The Retailer as Publisher: Making the Most of eCommerce Data

    The changing identity and addressability landscape have disrupted business as usual for publishers, marketers and brands. Along come top brands and ecommerce players, bringing high-value audiences, deep consumer relationships, and actionable data. How can publishers and brands tap into this treasure trove? What can ecommerce players to maximize the power of their first-party relationships? In this session, Andrew Baron, SVP of Addressability and Marketplace, PubMatic, and Jon Collins, Director of Data Sales and Strategy, Fanatics, will detail their partnership and how the sports ecommerce giant is monetizing data and driving value for brands.

    • Andrew Baron

      Andrew Baron

      SVP, Addressability & Marketplace
      PubMatic
    • Jon Collins

      Jon Collins

      Director, Data Solutions
      Fanatics
  4. 9:25 am - 9:50 am

    Follow The Money: How To Make Better Decisions By Framing Media In Financial Terms

    There’s a missing piece to understanding media performance: dollar amounts. When brands optimize based on superficial metrics like viewability percentages – not cost per viewable impression – they’re making decisions by looking at the wrong data. By starting with simple improvements, like asking for the right reports from DSPs and verification vendors, brands can crawl, walk and run toward better media measurement. Kimberly-Clark and PwC talk about their own journey to follow the money.

    • Rachel Mervis

      Rachel Mervis

      Global Programmatic Capability Lead
      Kimberly-Clark
    • Ravi Patel

      Ravi Patel

      CMO Advisory, Director
      PwC
  5. 9:50 am - 10:15 am

    How To Move Forward With First-Party Data

    Marketers, publishers and agencies are all building up first-party data assets. But how do groups across the industry collaborate to make that first-party data actionable? This panel will talk about their biggest wins using first-party data, where the industry needs to step up and how these new identity assets can be used today.

    • Tiffany Johnson

      Tiffany Johnson

      Vice President, Innovation & Data
      Meredith
    • Rebekah Kennedy

      Rebekah Kennedy

      Director, Consumer Data Strategy
      HEINEKEN USA
    • Vinny Rinaldi

      Vinny Rinaldi

      Head of Investment & Activation
      Wavemaker
    • Allison Schiff

      Allison Schiff

      Managing Editor
      AdExchanger
  6. 10:15 am - 10:45 am

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  7. 10:45 am - 11:10 am

    The Future of Connected Television: A Fireside Chat with Dave Clark

    Details to come.

    • Dave Clark

      Dave Clark

      General Manager
      Freewheel
    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  8. 11:10 am - 11:30 am

    Putting Cookieless Targeting Into Context

    In head-to-head comparisons, new innovations in contextual targeting utilizing AI have shown to perform well in comparisons to retargeting. Join this presentation to discover how innovative techniques in contextual advertising are pushing the boundaries, giving marketers a new avenue to reach performance in a privacy-safe environment.

    • Yang Han

      Yang Han

      Co-founder and CTO
      StackAdapt
    • Ned Dimitrov

      Ned Dimitrov

      VP, Data Science
      StackAdapt
  9. 11:30 am - 11:55 am

    The Long Arc Of Marketing Data: Fireside Chat With Brian Lesser

    Ad industry leader Brian Lesser discusses changes to the programmatic ecosystem and the emerging best practices around first-party data. Brian will also share his thoughts on the changing TV advertising ecosystem and the state of the industry as a whole. 

    • Brian Lesser

      Brian Lesser

      Chairman and CEO
      InfoSum
    • James Hercher

      James Hercher

      Senior Editor
      AdExchanger
  10. 11:55 am - 1:00 pm

    Lunch Break

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

  11. 1:00 pm - 1:25 pm

    Valuing Ad Tech and Marketing Tech

    2021 has been an exceptional year for publicly traded ad tech and marketing tech stocks. Already this year, dozens of companies in these sectors have begun trading publicly via IPO or SPAC – including AppLovin, DoubleVerify, Integral Ad Science, Zeta and Innovid. Meanwhile valuations have steadily increased. In this session, BMO Capital Markets Internet analyst Dan Salmon will share his current view of the advertising landscape and offer insights on the sector from an investment perspective. 

    • Dan Salmon

      Dan Salmon

      Managing Director and Equity Research Analyst
      BMO Capital Markets
  12. 1:25 pm - 1:50 pm

    How To Create An Equitable Ad Ecosystem

    Brands aren’t investing their dollars equitably in the ad ecosystem. From agency to publisher, the industry is unpacking their unconscious bias and rebuilding processes that make media decisioning more representative of the multicultural world in which we live.  Publicis Media shares its journey to break down industry barriers and make the media supply chain more equitable, including how programmatic and AI can play a role 

    • Rebecca Lambert

      Rebecca Lambert

      Senior Director, Media Strategy
      Best Buy
    • Lisa Torres

      Lisa Torres

      President and Cultural Quotient Practice Lead
      Publicis Media
  13. 1:50 pm - 2:05 pm

    Goodbye Third-Party Cookies. Hello New World.

    Third-party cookies are going away. Cue all those feelings of FUD (fear, uncertainty, doubt). But what if we told you that the end of third-party cookies has the potential to transform our industry for the better? TripleLift’s Head of Privacy & Identity Product Management, Airey Baringer, offers up a look at what 2023 has in store for brands and publishers, what it will take for each constituency to reap the rewards of a third-party cookie free future and what’s required of our industry to transform for the better. 

    • Airey Baringer

      Airey Baringer

      Director, Product Management, Privacy
      TripleLift
  14. 2:05 pm - 2:30 pm

    Anti-Trust Moves Center Stage

    In this session, Makan Delrahim, former Assistant Attorney General in the Antitrust Division of the Department of Justice, will discuss emerging trends at the intersection of privacy, regulation and technology. Currently an adjunct lecturer in law at the University of Pennsylvania, Delrahim will provide an overview of current changes in the antitrust enforcement landscape and what marketing industry stakeholders should expect in the coming years. 

    • Makan Delrahim

      Makan Delrahim

      Former United States Assistant Attorney General
      Antitrust Division
    • Allison Schiff

      Allison Schiff

      Managing Editor
      AdExchanger
  15. 2:30 pm - 3:00 pm

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  16. 3:00 pm - 3:30 pm

    The Artist And Creator Economy

    In today’s creator economy, artists can connect with fans in more ways than ever before. Maria Weaver will talk about how her team is amplifying these connections and charting a course into the future by becoming a creator itself, through Warner Music Group’s network of owned-and-operated consumer brands such as HipHopDX, Songkick, and UPROXX.

    • Maria Weaver

      Maria Weaver

      President
      WEA
    • James Hercher

      James Hercher

      Senior Editor
      AdExchanger
  17. 3:30 pm - 3:45 pm

    Powering Marketing Capabilities with A View of Three-Dimensional Identity

    Effective audience targeting, measurement and attribution rely on a secure, accurate and scalable identity and data infrastructure. Learn how TruAudience® by TransUnion uses a three-dimensional view of identity to empower brands, advertisers and publishers to leverage third-party data, build interoperable, proprietary IDs, and expand audience insights to leverage first-party data at scale.

    • Frans Vermeulen

      Frans Vermeulen

      Vice President of Market Development
      TransUnion
  18. 3:45 pm - 4:10 pm

    Ad Tech's Cookieless Future – Is It Bright Or Bleak?

    Digital advertising's measurability has made it catnip to marketers, who have sent online advertising spend up and to the right for more than 20 years. But what does the next decade hold? In this CEO panel, we take out the crystal ball and talk about how the depletion of identity will affect online advertising budgets and the companies helping marketers spend those dollars.

    • Megan Clarken

      Megan Clarken

      CEO
      Criteo
    • Boris Mouzykantskii

      Boris Mouzykantskii

      Co-Founder & CEO
      IPONWEB
    • Erica Schmidt

      Erica Schmidt

      Global CEO, Matterkind & Chief Culture Officer, Kinesso
      Matterkind
    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  19. 4:10 pm - 5:30 pm

    Welcome Party

    Gather with fellow #PROGIO attendees for our opening night reception. Enjoy apps, drinks and some fun with old and new friends alike. Let’s celebrate being back together again! 

  20. 6:30 pm - 7:30 pm

    AdExchanger Awards Pre-Cocktail Reception

  21. 7:30 pm - 9:00 pm

    The AdExchanger Awards Gala

    The digital marketing industry’s biggest night! Join us as we crown this year’s AdExchanger Awards winners live on stage. See who takes home the gold, toast the industry, and be inspired. Ticket includes three course, sit-down dinner, open bar, and a guaranteed good time!

    Note: Admission not included with conference registration pass. Requires a separate ticket available through your conference registration process.

Tuesday, Oct 26

  1. 8:00 am - 9:00 am

    Coffee & Breakfast

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up or use your #PROGIO event app to set up a meeting.

  2. 9:00 am - 9:25 am

    The State Of Programmatic TV

    As programmatically traded TV advertising doubles year-over-year, the most innovative marketers and media companies are reimagining a $150B global market. But opportunistic middlemen are also siphoning ad spend through value-extracting auctions that erode trust in the programmatic supply chain. Join this session to learn how marketers, publishers, and technology platforms can collaboratively defund the opportunists and build a sustainable programmatic TV marketplace.

    • Chris Kane

      Chris Kane

      President
      Jounce Media
  3. 9:00 am - 9:25 am

    How Contextual Targeting Can Drive Performance in a Cookieless World

    Marketers are beginning to embrace privacy-safe contextual solutions as an effective alternative to precision targeting. In this session, DoubleVerify’s Steve Mougis and FanDuel’s Ted Oh will highlight how advances like semantic science are powering sophisticated contextual strategies that go beyond standard keyword lists. He’ll also uncover key findings that bring to light the importance of aligning brand messaging with relevant content in order to drive performance.

    • Steve Mougis

      Steve Mougis

      SVP of Programmatic Sales
      DoubleVerify
    • Ted Oh

      Ted Oh

      Manager, Media & Demand Generation
      FanDuel
  4. 9:30 am - 9:55 am

    Dr. Martens, Digo Hispanic Media & Lotame Case Study: Preserving Addressability in a Cookieless World

    Brands and agencies have no shortage of identity solutions to deploy and test as preparation for a third-party cookieless future. With so many choices, how are marketers selecting the right partners? Join Augusto Romano, CEO & President at Digo Hispanic Media alongside Alexandra Theriault, Chief Customer Officer at Lotame as they share their strategy for addressability in a cookieless world. We’ll outline learnings and metrics from a recent Dr. Martens campaign that leveraged Lotame’s Panorama ID solution. Attend this session to help define your testing strategy, and shape what success looks like for identity-powered data connectivity and audience addressability.

    • Augusto Romano

      Augusto Romano

      CEO
      DIGO Hispanic Media
    • Alexandra Theriault

      Alexandra Theriault

      Chief Customer Officer
      Lotame
  5. 9:30 am - 9:55 am

    Will The Industry Reach Consensus On Privacy-Friendly Ad Standards? An Update From The W3C

    Wendy Seltzer, counsel and strategy lead at the World Wide Web Consortium, is tasked with helping advertising industry stakeholders - including advertisers, publishers, ad tech and big tech - get on the same page about emerging standards. In this presentation, she will provide an update on efforts currently underway to align on new methods for post-cookie digital advertising. Attendees will come away with an understanding of how the W3C's Improving Web Advertising Business Group operates, as well as progress being made to vet Google's Privacy Sandbox proposals and related ideas. 

    • Wendy Seltzer

      Wendy Seltzer

      Strategy Lead and Counsel
      World Wide Web Consortium (W3C)
  6. 9:30 am - 11:15 am

    CTV Fundamentals

    From OTT to ACR to FAST to TAR, the connected TV space isn't simple. But this presentation from training expert Steven Golus cuts through the clutter of CTV, simplifying the complicated landscape of how consumers access content and the different advertising options available when consumers watch the same show seven different ways. A must-see session on CTV.

    Note: Session registration is required to attend this workshop. It is free to add this session to your registration for conference attendees only.

    • Steven Golus

      Steven Golus

      CEO
      Steven Golus Consulting
  7. 10:00 am - 10:25 am

    Understanding and Reaching the Full Breadth of CTV’s Diverse Audiences

    Traditional TV audiences are transforming before our eyes. As the growth of streaming accelerates and more consumers cut the cord, audience composition is shifting. The move away from linear has created a CTV viewership that is more diverse, both in terms of demographic as well as psychographic attributes. In this session, Magnite will share findings from its new proprietary research around this highly coveted audience and how advertisers can best resonate with them. 

    • Catherine Dale

      Catherine Dale

      Regional Vice President, CTV Platform
      Magnite
  8. 10:00 am - 10:25 am

    What Does Measurement Look Like WIthout Third-Party Cookies?

    There’s been a lot of talk about what will replace third-party cookies from a targeting perspective. But much less has been said about the all-important topic of measurement in a post-cookie world. Join Angelina Eng, VP of measurement and attribution at the IAB, for an incisive presentation on best practices for handling measurement when third-party tracking cookies are no longer available.

    • Angelina Eng

      Angelina Eng

      VP, Measurement & Attribution
      IAB
  9. 10:25 am - 10:50 am

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  10. 10:50 am - 11:15 am

    Balancing UX And Monetization Through Footer Bidding

    Header bidding can boost revenue, but with a downside: slower page load times. Changes like Google Core Web Vitals are heightening the importance of a good user experience (UX), especially when it comes to how fast a page renders.  Tweaking header bidding by moving it to the footer can improve UX while preserving revenue. Understand if this tactic is right for your site, and how to implement footer bidding — including for viewability — in this session.

    • Premesh Purayil

      Premesh Purayil

      Chief Technology Officer
  11. 10:50 am - 11:15 am

    Are Advertisers Ready for a Future Without Third-Party Cookies?

    As Chrome readies its phaseout of third-party cookies, preserving targeting and measurement practices is key. Some advertisers are looking for replacements to maintain current one-to-one capabilities, while others are seeking more privacy-forward practices.  
     
    The majority, however, are doing both.
     
    Join Lauren Fisher, EVP of Business Intelligence at Advertiser Perceptions for a fast-paced presentation on advertisers’ readiness for these and other identity-driven changes. She’ll discuss how they are preparing and planning to future-proof their identity strategies in 2022 and beyond. 

    • Lauren Fisher

      Lauren Fisher

      EVP, Business Intelligence
      Advertiser Perceptions
  12. 11:20 am - 11:45 am

    Ultra-optimized programmatic: The next step for your tech stack

    Artificial intelligence and automation tools are powering innovative testing and continuous improvement methodologies among cutting-edge marketers. This ultra-optimized programmatic approach can drive parallel improvements in ad campaigns and online journeys. John Salisbury, head of Making Science’s products and solutions team, explains steps marketers can take to level up their programmatic tech stack.

    • John Salisbury

      John Salisbury

      Tech Solutions & Products Director
      Making Science
  13. 11:20 am - 11:45 am

    Understanding The Chinese Market

    China’s digital advertising market is increasingly intermingled with the US and European regions. In this session, Hylink Managing Partner Humphrey Ho will offer takeaways for US marketers, focused on emerging audience targeting strategies in China, best practices in AI and more.  

    • Humphrey Ho

      Humphrey Ho

      Managing Director, North America
      Hylink Digital Solution Co.
  14. 11:20 am - 11:45 am

    Social Walled Gardens Aren’t What They Used To Be

    Up until this year, Facebook and other platform giants were in the catbird’s seat from the standpoint of measurement and attribution. Mobile Ad IDs have long allowed them to identify users across a legion of apps, serve them ads based a range of data and assert credit for conversions. These days that power is waning. This session will consider how to think about and leverage social walled gardens in an environment of reduced audience visibility, thanks to Apple’s new AppTrackingTransparency framework.

    • Amanda Martin

      Amanda Martin

      SVP, Corporate Development & Strategic Partnerships
      Goodway Group
  15. 11:50 am - 12:15 pm

    A Guide To Improving Diversity & Inclusion In Programmatic Advertising

    Demonstrating inclusion and diversity in the advertising industry is no longer optional, it’s an imperative. Over the span of a decade, we’ve witnessed a seismic change in society around representation and equality in every industry and vertical. So, what does this have to do with advertising? Everything. Aside from being a mirror society, advertising has a powerful ability to also shape it as well. Sharon Harris, Global Chief CMO of Jellyfish, a digital partner to the world leading brands (Nike, Uber, eBAY, Disney, Amazon, Google, etc.) can share with your audience how a DEI approach to programmatic advertising cannot only sell products but also build brand equity, drive short-term and long-term sales by making the content more impactful.

    • Sharon Harris

      Sharon Harris

      Global Chief Marketing Officer
      JellyFish
  16. 11:50 am - 12:15 pm

    Content Fortresses And The New Privacy Landscape On Mobile

    In this talk, Eric Seufert will outline how a changing privacy landscape in digital advertising is leading to the creation of what he has termed "content fortresses": publishing platforms that subsume content interactions from multiple different sources in such a way that first-party ownership of user data is preserved and can be used for personalization and ad targeting. This talk will present a history of the privacy changes to date, an overview of how content fortresses are changing the way that advertisers and users alike engage with content, and some thoughts about how the emergence of content fortresses will impact the digital advertising ecosystem going forward.

    • Eric Seufert

      Eric Seufert

      Analyst
      MDM Investment Syndicate
  17. 11:50 am - 12:15 pm

    Rebuilding Data For A Privacy-First World

    To safeguard from external changes and oncoming privacy regulation, advertisers and publishers need to build closer relationships. Bridging the gap between the buy and sell-side with the right tools will protect user privacy and revenue. This session will explore the steps that advertisers and publishers should take to ensure they have a sustainable, long-term data strategy.

    • Sam Kuldinow

      Sam Kuldinow

      Global Manager, Sales Engineering
      Permutive
  18. 12:15 pm - 1:15 pm

    Lunch Break

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

  19. 1:15 pm - 1:40 pm

    Panel: Don't Let 1st Party Data and Addressability Spook You

    Advertising is a spooky place these days as cookies and MAIDs vanish and addressability appears ready to ghost us. But don't be fooled – now’s the time to get clear on your data strategy and to ensure you can develop, attract, engage and nurture your audiences. Join PCH Media and a group of steadfast industry insiders as we discuss how publishers and advertisers are using first-party data to find and convert addressable audiences. We will dive into matched first-party data, universal identifiers and how we can work together to make our addressability challenges a little less frightful. There may even be treats involved.

    • Steve Bagdasarian

      Steve Bagdasarian

      AVP/CM, Media & Strategy
      Publishers Clearing House
    • Ruowen Liscio

      Ruowen Liscio

      VP, Marketplace Solutions
      Kinesso
    • Joe Lyons

      Joe Lyons

      VP of Brand & Agency Addressability
      LiveRamp
    • Sara Stevens

      Sara Stevens

      Vice President, Digital Capabilities
      Epsilon
  20. 1:15 pm - 1:40 pm

    Six Pillars Of In-Housing

    Taking marketing in house isn’t an easy path — but it will be worthwhile if marketers chart their path with intention (and avoid common pitfalls). From hiring talent, choosing tech to creating alignment among different stakeholders, Brian Chap will provide updated guidance and practices for companies that are evaluating the in-housing option or wish to increase their mastery as they take more ownership of their marketing.

    • Brian Chap

      Brian Chap

      CEO and Founder
      The Tech Recipes
  21. 1:15 pm - 1:40 pm

    How To Drive Business Growth Through Data Clean Rooms

    Privacy-safe data collaboration can improve marketing, analytics and measurement. But setting up a data clean room doesn’t automatically translate into seeing value. Avoid the pitfalls of data clean rooms, pursue easy wins and understand best practices in this guide to data clean rooms.

    • Matt Kilmartin

      Matt Kilmartin

      Co-founder & CEO
      Habu
    • Krystal Olivieri

      Krystal Olivieri

      Global Chief Innovation Officer
      GroupM
  22. 1:45 pm - 2:10 pm

    What Does The Agency Of The Future Look Like?

    The chief strategy officer of the largest independent performance marketing firm will share emerging strategic considerations for marketing services partners in the post-pandemic era. Learn how creating a future-focused flywheel that is fueled by every level of your organization can get your agency out ahead instead of bringing up the rear.  

    • Nii Ahene

      Nii Ahene

      Chief Strategy Officer
      Tinuiti
  23. 1:45 pm - 2:10 pm

    Cookies Don’t Need to Be Part of a Data-Driven Marketer’s Diet

    As we prepare for a data deprecated world, how can we balance privacy and personalization while driving tangible business outcomes and ROI through programmatic advertising? Hear first-hand from American Family Insurance how the brand is able to navigate a regulated industry with differentiated digital advertising capabilities, privacy-forward machine learning and winning predictive strategies that scale in a cookieless world.

    • Ashley Berg

      Ashley Berg

      Media Consultant
      American Family Insurance
    • Bill Todd

      Bill Todd

      CRO
      AdTheorent
  24. 2:15 pm - 2:40 pm

    How To Level Up Your First-Party Data Platform

    Once you have a stable of opted-in, trusted relationships with your users, what’s next? How can first-party data be married, matched, modeled and more — all to drive performance and improve measurement? This session will cover how to go from crawl to walk and walk to run in deployment of your first-party data platform.

    • Karthic Bala

      Karthic Bala

      Chief Data Officer
      Condé Nast
  25. 2:15 pm - 2:40 pm

    The Third Wave of Video: How to Future-Proof Your Video Strategy for Modern Watching Behaviors

    Did you know that in the last 10 years, video watching behaviors across all screens have changed so much that we are technically in a Third Wave of Video? Join Sharethrough’s VP of Insights & Strategy Frank Maguire as he discusses new research on:
    •    What the “Third Wave of Video" is
    •    How it has led to a 4th video watching behavior
    •    How video watching behaviors differ by generation and screen
    •    How to adapt your video strategies to fit the modern way consumers watch video

    • Frank Maguire

      Frank Maguire

      VP of Insights & Strategy
      Sharethrough
  26. 2:40 pm - 3:05 pm

    Networking Break

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  27. 3:05 pm - 3:30 pm

    Media Data, Meet Creative Data

    In the coming years as user-level tracking falls apart, brands will need digital creative to work harder. But there’s a big problem lurking within most brands: creative data (what ads were seen by consumers?) is kept separate from media delivery and performance data (where did ads run and what was the outcome?), leaving a fragmented picture of campaign performance and consumer behavior. In part, this is because digital media and creative are both handled by different teams, tech stacks, and agency partners. Learn how forward-thinking brands are bringing media and creative data sets together and making them compatible for combined analysis. The rewards are abundant: new insights not reliant on cookies and mobile IDs, more efficient use of digital media dollars, more complete analytics for creative optimization, better control over customer journeys, and more efficient and agile creative production in today’s fast-twitch world. 

    • Jackie Saplicki

      Jackie Saplicki

      Global Director of Technical Consulting
      data.monks
  28. 3:05 pm - 3:30 pm

    Making Programmatic Sense of the Modern Shopper

    Shopping has changed - it’s no longer a matter of online or offline, it’s both. Digital disruption has created many challenges, while also opening the door to endless opportunities for advancing ecommerce. In this evolving era, retail brands can enhance their programmatic strategy to be both more precise and more personalized. Join MiQ and as they discuss ways to build the best digital retail strategy for meeting your customers where they are.

    • Erin Madorsky

      Erin Madorsky

      Managing Director - Northeast
      MiQ
  29. 3:35 pm - 4:00 pm

    Coming Together: The Future of Programmatic is Collaboration

    When programmatic sprung up, it encouraged an antagonistic relationship between buyers and sellers. Cookie-based identity encouraged data hoarding to gain an advantage against sellers. But now identity is changing. And new formats, like CTV and premium video, have supply shortages. To make the next stage in programatic successful, buyers and sellers must work together, in this presentation by ad tech veteran and founder Ari Paparo.

    • Ari Paparo

      Ari Paparo

      Head of Partnerships and Strategy
      Freewheel
  30. 3:35 pm - 4:00 pm

    A Data Connected Marketplace - A Vision of the Future for Agencies, Brands & Publishers

    Everyone talks about data, but not everyone can activate it. In today's ever evolving landscape with the rise of CTV and cookieless environments, there are all sorts of challenges -- from the fragmentation of identifiers to the inefficiencies of retrofitted solutions and Private Marketplaces. Join this session as ENGINE Media Exchange (EMX) explores how major brands have overcome these obstacles through Data Connected PMPs – increasing delivery, precision, fidelity and performance by combining proprietary data and premium direct supply. Don’t miss this inside perspective on what works, what doesn’t and what’s next in the future of omnichannel media and CTV.

    • Mark Fogelberg

      Mark Fogelberg

      Global Head, Agency Partnerships & SVP, Global Programmatic
      Engine Media Exchange
  31. 4:05 pm - 4:30 pm

    Fireside Chat: Roku's Dan Robbins

    Roku occupies a special place in the streaming TV landscape. An independent player that has massively expanded its consumer footprint in recent years, the company has charted its own path in the advertising arena – acquiring a DSP (DataXu) along with other assets, integrating with a growing number of technology partners and building advanced solutions for ad buyers. In this session, Dan Robbins will discuss the company's work with advertisers. 

    • Dan Robbins

      Dan Robbins

      Vice President, Ad Marketing & Partner Solutions
      Roku
    • Sarah Sluis

      Sarah Sluis

      Executive Editor
      AdExchanger
  32. 4:05 pm - 4:30 pm

    Be The Master Of Your Own Data

    RIP third-party data; long live first-party data. Publisher IDs will play a central role in digital marketing, but how can you ensure addressability with publisher IDs, along with high quality, advertiser-valued insights? Drawing on learnings from Fox Corporation’s strategy to use first-party data, this session focuses on how to intelligently combine deterministic and predictive data to increase reach, data quality and revenue.

    • Kevin Cuxil

      Kevin Cuxil

      Vice President, Marketing Technology & Digital Consumer Data
      Fox Corporation
    • René Plug

      René Plug

      Chief Business Development Officer
      1plusX
  33. 4:30 pm - 5:30 pm

    Happy Hour

    Your last time to reconnect with friends and make new connections as we celebrate the success and resilience of the industry. Drinks and appetizers will be served a plenty!