Agenda

NOW AVAILABLE ON-DEMAND! Our most comprehensive curriculum to date presented by a faculty of experts from some of the most influential brands, publishers, and analysts shaping the future of digital marketing. Click on the "REGISTER" button for access.

NOTE: Times are in Eastern Time Zone.

Monday, Oct 05

  1. 12:00 pm - 1:00 pm

    Group Networking

    Let the connections begin! Meet other attendees in the virtual networking lounge, start scheduling one-to-one meetings with the meeting scheduler, set up profile criteria for matchmaking and a customized experience, and meet our leading industry sponsors.  

  2. 1:05 pm - 1:25 pm

    Conversation: Ben Lerer

    Spotlight

    Programmatic IO kicks off with a fireside interview with Ben Lerer, CEO of Group Nine Media and Managing Partner with Lerer Hippeau Ventures. As a major investor in DTC, media and technology startups, Ben is well positioned to comment on trends during Covid pandemic and key opportunities for media companies during this period of global crisis and dramatic change.

    • Ben Lerer

      Ben Lerer

      CEO
      Group Nine Media
  3. 1:25 pm - 1:45 pm

    SPO in 2020: The One Thing You Can Take Control Of

    Buy-Side Essentials

    2020 has been a wild ride and there's no sign of things settling down for Q4. The programmatic world is not immune, with supply duplication at an all-time high. This session will explore what's driving this increase, share surprising case study results, and offer tips to help you harness control.

    • Sonja Kristiansen

      Sonja Kristiansen

      Vice President, Platform Partnerships
      TripleLift
  4. 1:55 pm - 2:15 pm

    US Programmatic: Top Trends Driving Growth And Ad Spending

    Buy-Side Essentials

    In this info-packed, data-driven session, eMarketer principal analyst Nicole Perrin shares the firm's latest US programmatic forecast and explores the factors influencing spend across channels, formats and devices through 2021 and beyond. You’ll learn:

    • How much US advertisers are investing in programmatic across display, mobile, video and CTV
    • How macroeconomic challenges and pandemic-related shifts in consumer behavior are changing buying patterns
    • Other factors buyers and sellers need to know through 2021
    • Nicole Perrin

      Nicole Perrin

      Principal Analyst
      eMarketer
  5. 2:15 pm - 2:35 pm

    Keeping Data At The Core

    Sell-Side Essentials

    Bloomberg Media is a publisher with data in its very DNA. In this session, its chief product officer Julia Beizer offers a holistic model for the use of first-party data to support a publishers' audience initiatives - including subscriptions - as well as the marketing objectives of brand partners.

    • Julia Beizer

      Julia Beizer

      Chief Product Officer and Global Head of Digital
      Bloomberg Media
  6. 2:35 pm - 2:55 pm

    Media Optimization In 2020: Remedies For A Market Without Standardized Measures

    Identity And Data

     Advertising has always been a wild west of methods, metrics and measurements. With the loss of third-party cookies, the media eco-system loses another important foundation and faces further uncertainty. In this talk, Nico addresses the biggest challenges for media optimization and what brands can do to get the most out of their media campaigns. 

    • Nico Neumann

      Nico Neumann

      Assistant Professor and Fellow, Centre for Business Analytics
      Melbourne Business School
  7. 2:55 pm - 3:15 pm

    Spotlight: NPR

    Spotlight

    Michael Smith joined NPR as CMO in April, in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. In this session he talks about NPR's digital transformation, its monetization approach and other key initiatives.

    • Michael Smith

      Michael Smith

      Chief Marketing Officer
      NPR
  8. 3:25 pm - 3:55 pm

    Opening Night Networking Party 🥂

    You won't want to miss our opening night networking event full of fun, music, games, and laughs. Catch up with old friends, and make some new ones in this 'everything a webinar isn't' virtual experience. 

Wednesday, Oct 07

  1. 12:30 pm - 1:00 pm

    Group Networking

    Log in ahead of the first session for some time to connect with fellow attendees, introduce yourself, take meetings, and plan your schedule. 

  2. 1:05 pm - 1:25 pm

    Beyond Digital: Petco's Data-Driven Evolution

    Spotlight

    Petco has epitomized digital transformation, while still maintaining a major brick-and-mortar presence. And a large part of this evolution happened in its marketing department, where CMO Tariq Hassan has directed strategies to make Petco smarter about its own customers, its omnichannel initiatives and brand strategy. In this fireside, Tariq will discuss how he saw these efforts through, and how they have helped Petco navigate the uncertainty of the COVID-19 pandemic.

    • Tariq Hassan

      Tariq Hassan

      Chief Marketing Officer
      Petco
  3. 1:25 pm - 1:50 pm

    New Contextual Advertising in a Post-Cookie World

    Buy-Side Essentials

    Phasing out third-party cookies is creating interesting challenges to effectively target users for advertisers. Coupled with the existing and emerging laws, like GDPR and CCPA, there is increasing pressure for innovative ways of targeting user activity. While we are also making progress with technology, we are also rethinking and revisiting basic targeting principles that today can be innovative. Contextual advertising, historically implemented through keyword matching or standard contextual categories, holds a lot of promise. In this session, we’ll take a look at a novel contextual advertising method through a different lens—Page Context AI. Attendees will receive a first-hand exploration of this invention as it fits with developments and trends in the industry.

    • Yang Han

      Yang Han

      Co-founder and CTO
      StackAdapt
    • Ned Dimitrov

      Ned Dimitrov

      VP, Data Science
      StackAdapt
  4. 1:55 pm - 2:15 pm

    Should You Or Shouldn’t You? How To Navigate The In-housing Question

    Buy-Side Essentials

    Attention-grabbing headlines might lead you to believe that EVERYBODY is in-housing media. The reality is more complicated. And it should be – in-housing media is not for the faint of heart. There are strategic, financial, organizational, infrastructural and technical considerations that brands in-housing some or all of their media management must contend with. Forrester VP, Principal Analyst Joanna O’Connell will present new research on the state of media in-housing, lay out the primary models brands are choosing, and – for those in the midst of figuring out the best model for them - provide a roadmap of steps to take to minimize bumps along the path to full rollout.

    • Joanna O’Connell

      Joanna O’Connell

      VP, Principal Analyst Serving B2C Marketing Professionals
      Forrester
  5. 2:15 pm - 2:35 pm

    Technical Standards for Responsible Addressable Media

    Identity And Data

    We’re nearing an end game that will see third-party cookies and mobile advertising IDs limited as consumer identifiers, being replaced with...what, exactly? IAB Tech Lab started Project Rearc as a global effort to develop a new foundation for addressability in digital marketing, and is now playing a key role in the Partnership for Responsible Addressable Media. In this session, Tech Lab will provide an update on progress and next steps.

    • Jordan Mitchell

      Jordan Mitchell

      SVP, Head of Identity, Data and Privacy
      IAB Tech Lab
  6. 2:35 pm - 3:05 pm

    Best Practices For Identity Management In Cross-Channel TV

    Buy-Side Essentials

    What can marketers do with an identity graph? Cadent Chief Data Officer Jamie Power will talk through the importance of efficiency, effectiveness and reach in a cross-channel television campaign, and why an identity graph at the core is critical.

    • Jamie Power

      Jamie Power

      Chief Data Officer
      Cadent
  7. 3:05 pm - 3:25 pm

    How To Use Programmatic Audience Data To Inform Decisions In All Channels

    Buy-Side Essentials

    As European holistic skincare & beauty brand Weleda pursued growth in the U.S., the company captured audience segmentation data from its programmatic channels to inform its marketing efforts across all channels, including influencer, print, retail marketing and more. In this session, Weleda’s VP marketing for North America Randi Jachino will provide direction for advanced omni-channel segmentation using programmatic data sets and how to use those insights to lead a full roadmap across all channels for success.

    • Randi Jachino

      Randi Jachino

      VP of Marketing for North America
      Weleda Inc
    • Lance Porigow

      Lance Porigow

      Chief Marketing Officer
      The Shipyard

Tuesday, Oct 13

  1. 12:30 pm - 1:00 pm

    Group Networking

    Log in ahead of the first session for some time to connect with fellow attendees, introduce yourself, take meetings, and plan your schedule. 

  2. 1:05 pm - 1:25 pm

    Spotlight: The TikTok Advertising Platform

    Sell-Side Essentials

    TikTok is in the headlines right now, but it’s also been working its way onto the media plan over the past few years. What started with trends and dances has become a cultural phenomenon and an effective way to reach broad audiences who aren’t spending time in traditional channels. TikTok is taking advertising seriously. It recently launched a self-serve ad platform and a business hub to house forthcoming ad products and it’s been on a hiring spree for advertising and marketing talent. Blake Chandlee, TikTok’s VP of global business solutions, will share what we can expect as the company’s ad platform matures and go deep on TikTok’s approach to growth in the coming years.

    • Blake Chandlee

      Blake Chandlee

      VP of Global Business Solutions
      Tik Tok
  3. 1:25 pm - 1:45 pm

    In-app Is The Answer: Why Digital Advertising Success Is In The Palm Of Your Hands

    Buy-Side Essentials

    Join MoPub's Sr. Director of Professional Services & Partnerships, Casie Jordan, and Gram Game's Head of User Acquisition, Tatyana Bogatyreva, as they discuss why you need to be in-app to effectively advertise in digital. These two ad-tech industry titans will take you through best practices for buying mobile app supply programmatically in 2020, how to assess your budget allocation, optimization tactics, and more must-have insight for the savvy strategist.

    • Tatyana Bogatyreva

      Tatyana Bogatyreva

      Head of User Acquisition
      Gram Games
    • Casie Jordan

      Casie Jordan

      Sr. Director, Professional Services & Partnership
      MoPub
  4. 1:55 pm - 2:15 pm

    Solving SPO One Publisher At A Time

    Sell-Side Essentials

    There are over 100,000 websites and apps that conduct RTB auctions, and each operates dozens of supply paths. The scope of the supply path optimization problem is too big, so buyers create SPO shortcuts. They partner with preferred exchanges, or they disable reselling, or they configure always-on private marketplaces. But what if you could solve the SPO problem path by path for every publisher on the internet? Join this session to learn how industry transparency initiatives are enabling a bottoms-up approach to supply path optimization.

    • Chris Kane

      Chris Kane

      Founder and President
      Jounce Media
  5. 2:05 pm - 2:25 pm

    Esports and the Video Game Industry: 7 Cultural Signals And What They Mean For Marketers

    Buy-Side Essentials
    Esports has gained in popularity as it became an entertainment alternative for viewers with the cancellation of live sports because of the pandemic and people started playing more games while stay-at-home orders were in place. But there’s a deeper story to tell about what these and other signals mean in the wider zeitgeist, and how marketers should interpret them. Gaming is more than entertainment, and esports is more than sponsoring and cheering for your favorite team. Imari Oliver, CEO and founder of consultancy Bond & Play – and passionate about esports and video games – will break down what’s happening in culture from a gaming perspective and share how marketers may want to think about the stories behind the trends.
    • Imari Oliver

      Imari Oliver

      Founder & CEO
      Bond & Play
  6. 2:35 pm - 3:00 pm

    Overcoming Identity Headwinds in a Cookie-less World

    Buy-Side Essentials

    It’s becoming more challenging every day to understand your audiences and effectively advertise to them. With shifting consumer privacy preferences to global legislation and the eventual demise of third party cookies, marketers and publishers need a solution to bridge the identity gap and deliver revenue while honoring privacy preferences and maintaining a good consumer experience. In this session, learn how to take a multi-pronged, results-driven approach to tackling a future without cookies.

    • Varun Bhagwan

      Varun Bhagwan

      VP, Product Management & Engineering, Ads Data
      Verizon Media
  7. 3:25 pm - 3:45 pm

    Why The New World Of Identity Is Streamer-First

    Identity And Data

    The great identity disruption of 2020 is generally thought to be limited to browser-based internet activity. Is that correct? In this session, Roku’s Bill Simmons will discuss the evolving identity landscape for TV – both addressable and linear - and what publishers and advertisers can do to prepare for the future.

    • Dr. Bill Simmons

      Dr. Bill Simmons

      VP, Product Management
      Roku

Thursday, Oct 15

  1. 12:30 pm - 1:00 pm

    Group Networking

    Log in ahead of the first session for some time to connect with fellow attendees, introduce yourself, take meetings, and plan your schedule. 

  2. 1:05 pm - 1:25 pm

    Spotlight: P&G

    Buy-Side Essentials

    Procter & Gamble continues to set the pace for advertising industry transformation. In recent weeks the company signaled plans to negotiate directly with TV networks and thereby bypass the traditional agency-led upfront. In this session, Eric Austin – Senior Director, Brand Building & Media Innovation – will discuss the company’s evolving media strategy and its latest thinking about programmatic investment.

    • Eric Austin

      Eric Austin

      Senior Director, Global Brand Building & Media Innovation
      Procter & Gamble
  3. 1:25 pm - 1:45 pm

    Piecing Together Publisher Data Sets For True Transparency

    Sell-Side Essentials

    Publishers analyze datasets from a multitude of sources on a daily basis. Unfortunately, this data is isolated in limited platforms or BI tools that lack industry context and credibility, all while adding to operational complexity. Unlocking the true value of your data sets involves a data integration journey that improves decision making and reduces costs. Pieter Mees examines the problem and the many exciting possibilities for publishers able to break free from the current paradigm.

    • Pieter Mees

      Pieter Mees

      VP, Video & Publisher Products
      DoubleVerify
  4. 1:55 pm - 2:15 pm

    How Ad Teams Can Partner Internally To Support Subscribers And The Reader Experience

    Sell-Side Essentials

    The New York Times' Marketing Media and Advertising teams partnered to develop an enterprise-wide approach to yield, which unlocked technical expertise needed to efficiently and effectively manage onsite media. This resulted in increases to ad revenue and subscriptions, but most importantly improved our reader experience. We also discovered opportunities to test and learn utilizing paid media through programmatic channels. Now it’s time for other publishers to do the same! 

    • Jay Glogovsky

      Jay Glogovsky

      Sr. Director, Revenue Analytics & Operations
      The New York Times
  5. 2:15 pm - 2:40 pm

    WTF is Identity Infrastructure and Why Should I Care?

    Buy-Side Essentials

    Learn how an identity infrastructure powers the full spectrum of solutions from first-party data resolution to decentralized peer-to-peer connections and the key strategies needed for your competitive edge and business sustainability.

    • Dennis Ellis

      Dennis Ellis

      Vice President, Global Identity
      LiveRamp
  6. 2:40 pm - 3:00 pm

    Understanding Ad Spend And Pricing Across The Full TV Eco-System

    Sell-Side Essentials

    The rapid growth of OTT/CTV and addressable advertising means marketers, buyers and sellers must understand a great deal of complexity in order to optimize their ad investments across “all of TV.” This session will delve into key ad spending trends across OTT, CTV and linear TV, and will also highlight best practices for utilizing granular pricing data to optimize TV investments on a cross screen, cross-platform basis.

    • Ben Tatta

      Ben Tatta

      President
      Standard Media Index
  7. 3:05 pm - 3:30 pm

    DCO: The Next Evolution of Dynamic Creative for Ecommerce Marketing

    Buy-Side Essentials

    Dynamic creative has evolved from optimizing simple creative versions to personalizing messages using data and automation. Now, it needs to bridge the gap between driving engagement and delivering sales in order to get ahead of the leap we saw in US ecommerce penetration: 10 years’ growth in 3 months during Q1, 2020. In this session, you will learn key trends fueling ecommerce and performance marketing. 

    • What personalization mean in the world of direct-to-consumer
    • Essential technologies to bridge the “personalization” gap
    • Diaz Nesamoney

      Diaz Nesamoney

      President & CEO
      Jivox
  8. 3:30 pm - 3:50 pm

    Moving From A DMP To A CDP

    Sell-Side Essentials

    The times have changed and marketers, agencies and publishers need more data handling capabilities than what most DMPs can offer. The CDP is the latest technology promising to fill that void, but how do you transition from one technology to the other in a way that’s economical and effective? In this session, Ian Hocking, VP of digital at Hong Kong’s paper of record the South China Morning Post, will dig into how his team moved the publication to a CDP, how the latest developments around privacy and ID management impacted this transformation, and key things to know before you get started. He’ll also discuss what the future holds, and possible solutions to the challenge of activating off-platform data and matching it.

    • Ian Hocking

      Ian Hocking

      Vice President, Digital
      South China Morning Post

Monday, Oct 19

  1. 12:30 pm - 1:00 pm

    Group Networking

    Log in ahead of the first session for some time to connect with fellow attendees, introduce yourself, take meetings, and plan your schedule. 

  2. 1:05 pm - 1:25 pm

    Spotlight: Covid, Commerce and Criteo

    Spotlight

    The acceleration of ecommerce during the virus pandemic has created new data signals and advertising opportunities. In this session, Criteo CEO Megan Clarken will share her view of current retail trends, drawing on the company’s own data, and discuss what those trends will mean for advertisers and publishers. 

    • Megan Clarken

      Megan Clarken

      CEO
      Criteo
  3. 1:25 pm - 1:55 pm

    AI Enabling Self-Driving Incrementality

    Buy-Side Essentials

    This session is for all the innovative marketers out there looking to learn about the game-changing power of deep learning and the adaptive algorithmic advertising it empowers. It’s the latest innovation in performance marketing, powering consistent results at scale.

    Hear from Jeremy Fain, deep learning expert and CEO of Cognitiv on how you can leverage the power of this new self-learning AI to improve your customer journey, drive ROI on your marketing campaigns, and transform your own expectations for what great performance really means in today’s media landscape. He will also cover the industry-wide need for marketers to understand and focus on incremental lift and how deep learning also makes this finally possible.

    • Jeremy Fain

      Jeremy Fain

      CEO & Co-Founder
      Cognitiv
  4. 1:55 pm - 2:15 pm

    Surviving And Thriving In A Pandemic

    Buy-Side Essentials

    2020 has been a hard year for a lot of people and businesses, but after more than half a year of volatility, patterns have emerged around the companies that have managed to stay afloat and, in some cases, get even stronger. In this presentation, JMP Securities managing director Elgin Thompson will outline how different categories of tech companies have been able to pull through the pandemic, and how they might continue to succeed despite lingering uncertainty.

    • Elgin Thompson

      Elgin Thompson

      Managing Director, Technology Investment Banking Group
      JMP Securities
  5. 2:15 pm - 2:35 pm

    A Look At The Travel Sector Collapse And Recovery

    Buy-Side Essentials

    The COVID-19 pandemic has had a significant impact on the travel, tourism and hospitality industries, upending the travel experience as we know it. As countries begin to re-open and restrictions ease, when and how will the world begin traveling again? Has the traveler mindset shifted forever? What are travelers looking for from brands going forward? Tripadvisor will share valuable first-party insights marrying traveler behavior with consumer sentiment to answer these questions – and will present possible future scenarios for travel ad spend. 

    • Christine Maguire

      Christine Maguire

      VP, Global Advertising Revenue
      Tripadvisor
  6. 2:35 pm - 2:55 pm

    Programmatic 2021: 5 Key Areas Of Continued Importance

    Sell-Side Essentials

    Heading full speed toward 2021, certain issues continue their prominence. During this session, we will dive into programmatic areas top-of-mind for both brands & agencies – CTV, fees, data, privacy and more.

    • Mark Fogelberg

      Mark Fogelberg

      Head of Agency Partnerships/SVP, Programmatic Sales
      Engine
  7. 3:05 pm - 3:30 pm

    Identity: Are We Heading Toward Resolution, Revolution Or Regression?

    Identity And Data

    Ask a marketer what they care most about right now, and you will most likely hear about their need to fully leverage their treasure troves of first-party data. Ask a marketer about their greatest challenge, and they will likely point to the risks and dangers of harnessing their customer data. In this presentation, Lauren Fisher will present significant new research on this topic based on a study conducted jointly by Advertiser Perceptions and AdExchanger. What are the business risks associated with structural changes to user identification online, including browser/OS restrictions and the end of the third-party cookie? How are marketers preparing? And how do they view the coming wave of solutions that are being engineered to assure continuity of addressable marketing? Lauren will also touch on how marketers are viewing Google, Facebook, Amazon, LiveRamp, Neustar and others offering identity solutions.

    • Lauren Fisher

      Lauren Fisher

      VP Business Intelligence
      Advertiser Perceptions
  8. 3:25 pm - 3:45 pm

    Spotlight: The Kraft Heinz Company

    Spotlight

    2020 has brought a dramatic acceleration of e-commerce, and with it a need for the world’s largest brands to reassess their distribution and marketing strategies. In this session led by Sarah Hofstetter, board member at Campbell Soup Company and president at Profitero, Kraft-Heinz’s top ecommerce leader will discuss changes underway at the food an beverage giant, including how it is using the data generated through digital sales channels to level up its product and marketing. 

    • Sarah Hofstetter

      Sarah Hofstetter

      President
      Profitero
    • Elizabeth Bennett

      Elizabeth Bennett

      VP Global Ecommerce
      The Kraft Heinz Company

Wednesday, Oct 21

  1. 12:30 pm - 1:00 pm

    Group Networking

    Log in ahead of the first session for some time to connect with fellow attendees, introduce yourself, take meetings, and plan your schedule. 

  2. 1:05 pm - 1:25 pm

    How To Do More With Your Data, For Publishers

    Sell-Side Essentials

    It’s no small task for publishers to differentiate themselves in an ecosystem that trades primarily on commoditized, scaled identity, price, and black box algorithms. With consumer privacy taking pole position and all but first-party identity dissipating, now is the time for publishers to re-establish their value in the market. Join Nicole Lesko, SVP, Data, Ad Platforms, & Monetization of Meredith Digital, as she walks through how Meredith is doing more with data through Meredith Data Studio. She will break down the platform inputs, outputs and the use cases addressed both today and in the future.

    • Nicole Lesko

      Nicole Lesko

      Senior VP of Data, Ad Platforms & Monetization
      Meredith
  3. 1:25 pm - 1:45 pm

    Context Matters: Reaching Your Audience with Privacy-Friendly Targeting

    Buy-Side Essentials

    With stricter privacy regulations, such as GDPR and CCPA, and most browsers sunsetting third-party cookie usage and in-app trackers, the industry is searching for alternatives to third-party audience targeting and moving toward privacy-friendly solutions that do not rely on personally identifiable information. This session will explore driving performance with contextual targeting, while highlighting how semantic science is powering sophisticated contextual strategies that go beyond traditional keyword lists.

    • Steve Mougis

      Steve Mougis

      SVP of Programmatic Sales
      DoubleVerify
    • Ted Oh

      Ted Oh

      Senior Associate, Media & Demand Generation
      FanDuel
  4. 1:55 pm - 2:15 pm

    Mistakes Were Made: Leveling Up And Learning From Failure Along The Way To EA

    Buy-Side Essentials

    Jayne Peressini, senior director of mobile marketing and growth at Electronic Arts, will be the first person to tell you that she's messed up a lot on the road to success – and she’s here to share her war stories so you can learn from her mistakes. Peressini will share insights on how to combine growth with retention at a global level, how to figure out the right media mix and the dos and don’ts of building a kick-ass programmatic practice in-house. (Hint: The key is diversity.)

    • Jayne Peressini

      Jayne Peressini

      Senior Director, Mobile Marketing and Growth
      Electronic Arts
  5. 2:15 pm - 2:35 pm

    Be Ready: 5 Things You Should Do Now To Get Ready For Our Post-Cookie World

    Identity And Data

     With everything going on in today's world outside our industry, the need to transition to our new world without cookies might seem like a long time from now. But this transition is not an overnight process, so with new solutions, standards, and regulations right around the corner, it is time to get your Identity strategy and practice in place. Matt Prohaska, CEO & Principal of Prohaska Consulting, will share with his team what you can and should do now to get ready as a Publisher, Brand, or Tech firm to ensure your business and customers can still be accessed accurately and appropriately with impactful personalized messaging.

    • Matt Prohaska

      Matt Prohaska

      CEO and Principal
      Prohaska Consulting
    • Paul Cimino

      Paul Cimino

      Global Head of Data Strategy
      Prohaska Consulting
  6. 2:35 pm - 2:55 pm

    The Omni-channel Future Is Here: Capturing And Measuring Attention Across Platforms, Devices, and Format

    Buy-Side Essentials

    Every day, as people go about their daily lives, they engage with media in varied environments across numerous devices, channels, platforms. It’s this fragmented consumer attention that brands want, and they spend millions of dollars and countless hours creating content to get it. Join Derek Wise, Chief Product Officer at Oracle Data Cloud, and Cecile Blanc, Sr. Director of Global Solutions and Innovation at Xaxis for a compelling fireside chat where they share how advertisers can thrive with an omni-channel strategy by using data and technology to unify planning, activation, and measurement. Derek and Cecile will discuss the cutting edge trends, formats, and challenges shaping digital advertising today, while also sharing how advertisers need to adjust to meet the moment and facilitate meaningful connections between brands and consumers.

    • Derek Wise

      Derek Wise

      Chief Product Officer
      Oracle Data Cloud
    • Cécile Blanc

      Cécile Blanc

      Senior Director, Global Solutions and Innovation
      Xaxis
  7. 3:05 pm - 3:25 pm

    Everyone Is Talking Lift And Incrementality. But Are They The Same Thing?

    Identity And Data

    With the rise in awareness around incrementality in advertising, all the major platforms – Facebook, Snapchat and others – are running lift studies for brands. But they are NOT all reporting the same thing. In this session we will explore the nuances and set out some best practices for running incrementality and lift measurement studies.

    • Jay Poropatich

      Jay Poropatich

      Vice President of Media
      Drizly
    • Madan Bharadwaj

      Madan Bharadwaj

      Co-Founder & CTO
      Measured
  8. 3:25 pm - 3:45 pm

    Spotlight: The Trade Desk

    Spotlight

    The industry has already made substantial progress on solving for identity in a post-cookie world. Among the most important players in this technology race is The Trade Desk. In this session, CEO Jeff Green will discuss the company’s Unified ID 2.0, announced earlier this summer, and offer a preview of what to expect from the company in 2021. 

    • Jeff Green

      Jeff Green

      CEO and Chairman of the Board
      The Trade Desk
  9. 3:50 pm - 4:20 pm

    Closing After Party 🥂

    Time to celebrate! Join fellow attendees for some live music, trivia, fun and laughs during our virtual networking party.