To target consumers post-cookie, brands are leaning on first-party data and clean rooms. But these appraoches will only solve for 20% of the scale marketers need. So what about the other 80% of media with no identity signals? Understand how to reach scale in identity-less media by using a mixture of tactics old and new. Buyers will get advice for how to take contextual to the next level, and also embrace emerging tactics like AI and machine learning and seller-defined audiences to get the scale they will need without the crutch of identity.

As the digital advertising ecosystem continues to prepare for (and cope with) the the ongoing loss of identity signal, join an esteemed panel of industry leaders for a nuanced discussion on the future of personalized advertising. This session, curated by Human, will share insights on and strategies to marshal emerging solutions to tackle these challenges and explore what it will take to establish new standards for targeting, measurement and insights. Join us as we decode and evaluate an array of both ID-based and ID-less approaches to navigating the evolving privacy landscape.

As generative AI changes the marketing landscape, it presents opportunity for thoughtful change. How can hyper-personalized content and offerings accelerate growth and impact? Omnichannel is table stakes. And as generative AI prompts changes in digitization, new risk considerations must be considered for an automated, AI world.

Ask almost any advertiser if they care about journalism, and the answer will be “yes … but.” Why “but?” Brands have become fearful of their programmatic advertising appearing adjacent to news content, and that’s a problem. News is a cornerstone of our democracy. Clearly, the debate about brand safety’s effect on journalism can veer into the philosophical very quickly. Which is why it’s time to move from the philosophical and into the practical with concrete advice for advertisers that want to put their ad dollars where their mouth is in support of news – especially as we head into an election year. Josef Najm, global programmatic and partnerships lead at Thomson Reuters, is on hand with guidance and best practices to help buyers embrace the news and move from “yes, but” to “yes and.”

From FAST to AVOD to ACR to the JIC, the connected TV space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is infighting about how to actually achieve that consistency. Meanwhile, the channel remains riddled with challenges around attribution, ad fraud and viewability. Digital advertising consultant Steven Golus cuts through the clutter of CTV. He will take us through some of today’s biggest opportunities in CTV, and how to smooth out the bumps. A must-see session on CTV.

A long-term identity strategy requires a range of solutions working in concert. Implementing these solutions will require a portfolio-based approach, where data is passed through the bidstream in a safe way. This interactive workshop will explore some of the leading audience and identity strategies on the table and how buyers and sellers can evaluate the efficacy and suitability of these offerings within their overall goals.

Over the past two years, Kenvue, which owns multiple billion-dollar consumer health brands such as Tylenol, Neutrogena, Listerine and Aveeno, has shifted its media focus to embrace first-party data. By creating an in-house 1st party audience management platform, it can activate first-party data on key media platforms, including Google, Trade Desk, Meta and Amazon. In this presentation by Kenvue Head of Data Strategy Randip Mitra, he will walk through what the team has learned along the way on collecting, managing and activating 1st party data, share tips on futureproofing media that can help others on their cookieless targeting journey and share high-level business impact that the solution is driving.

What is the best approach to target and retarget desired, low-CPM Safari & iPhone users and maximize campaign performance? Strategus, a managed service firm specializing in executing sophisticated CTV/OTT advertising campaigns, integrated cookieless addressability in order to target audiences without using third-party cookies. Hear from Strategus, PubMatic and Intent IQ, the exchange platform and identity partners that provided the cookbook to prepare for a cookieless future.

From FAST to AVOD to ACR to the JIC, the connected TV space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is infighting about how to actually achieve that consistency. Meanwhile, the channel remains riddled with challenges around attribution, ad fraud and viewability. Digital advertising consultant Steven Golus cuts through the clutter of CTV. He will take us through some of today’s biggest opportunities in CTV, and how to smooth out the bumps. A must-see session on CTV.

Everyone is talking about data clean room technology – but it’s time to go beyond the hype and get into the details. How exactly does a clean room work, why are there so many, what’s the difference between them and are they truly secure? Natalie Kacik, executive director of security, support and IT at Blockgraph, is on hand to take you behind the buzz. Whether you’re evaluating a clean room partner, thinking about launching one of your own or you just want to know what the heck people mean by “clean room interoperability,” this is the session for you.

Collecting consumer health data for advertising purposes has always been a sensitive issue, but when the Supreme Court overturned Roe v. Wade last year, it became a dangerous mindfield. The recently passed “My Health, My Data” law in Washington state, the FTC’s ongoing case against Kochava over the alleged sale of geolocation data and the commission’s enforcement actions against GoodRx and BetterHelp over pixel tracking only serve to heighten the tension. Ad tech is on notice. In this session, Daniel Goldberg, chair of the privacy & data security group and co-chair of the ad tech group at Frankfurt Kurnit Klein & Selz, will help you read the tea leaves – and the writing on the wall – when it comes to handling sensitive consumer data.

AI is here in full force, permeating all aspects of our lives from content creation to big data. It is definitely a buzzword in the industry, but how can advertisers truly leverage AI to optimize campaign performance and drive ROI? In this session, DoubleVerify’s Daniel Slotwiner, SVP Attention, and Anthony Scarola, VP Programmatic Lead at VaynerMedia, will explore the power of AI when paired with attention metrics and how DV’s recent agreement to acquire Scibids, a global leader in AI technology, will provide programmatic advertisers with advanced optimization capabilities to improve KPIs.

"Made For Advertising" inventory exploits flawed campaign KPIs to drain marketer budgets and siphon ad spend away from the most reputable media companies. And the MFA problem has grown from less than 10% of the bidstream in early 2020 to more than 30% of the bidstream by mid-2023. Join this session with Jounce Media's Chris Kane to learn what brands, agencies, ad tech platforms, and premium publishers can do to rebalance investments toward quality supply.

Join Mike Bregman of Havas Media and Ben Aronson from Wolverine Worldwide for an insightful discussion about how holistic impact analysis of paid media drives performance. This session will highlight the importance of working together and using first-party data to unlock the segmented consumer journey. By better understanding an individualized consumer, agency-brand partners can connect in more meaningful ways, while driving profit.

As we embrace an ID-independent future, how do you drive performance while respecting consumer privacy? Programmatic advertising CAN be beneficial for all... If it’s done the right way. In this session, you’ll hear how industry leaders are leveraging innovative solutions to navigate the obstacles and opportunities facing programmatic today and learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels without the reliance on IDs.

Retail media is skyrocketing – which is exciting. However, shiny objects can be a distraction from focusing on important elements – like getting the basics right. For example, managing a balance between branding and performance in retail media is difficult. Retail media is also far behind on standardization. It’s up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers – because the richness of audience insights combined with retailer data is well worth it. Join Kyle Csik, chief data and technology officer at Night Market, an ecommerce consultancy within Horizon Media, for a peek inside the marketer’s mind.

Programmatic ads at the bus stop, taxi, airport and elevator? The digitization of the out-of-home channel creates both opportunities and challenges for buyers. Learn about targeting in programmatic digital out-of-home (pDOOH), including examples and use cases. And understand how to put in place a measurement and attribution framework for the channel, including what KPIs work best and the concept of DOOH currency and “impression multipliers” to reflect the one-to-many nature of the out-of-home channel.

Sure, third-party cookies are crumbling, but let’s look at the positive. The increase in media consumption and content choices is still a growing opportunity for brands to understand viewers, subscribers, and partners in even more detail. How? It’s simple: combine best in class data management with partner data. Are you ready to roll up your sleeves? In this session, we’ll walk you through practical use cases, workflows, data options, and tactics for amplifying your acquisition tactics. Learn how Adobe Real-Time CDP and Acxiom enable customers delivering relevant experiences that people love. Who needs cookies anyway…we have cake.

Given the numerous developments in the DOOH space, marketers now have the opportunity to utilize advanced capabilities such as automation, data and measurement. Programmatic technology allows marketers to deploy highly targeted, data-driven campaigns and leverage personalized dynamic creative. Join Lucy Markowitz, SVP of US Demand at Vistar Media and Megan Richardson, Associate Manager, Global Media Innovation at PepsiCo in an engaging session where they’ll delve into how programmatic continues to innovate DOOH and play a larger role in today’s media mix. Attendees will gain insights into PepsiCo’s innovation strategies and learn how they leverage programmatic DOOH across their portfolio, while gaining best practices for effectively integrating these unique capabilities into their upcoming campaigns.

Programmatic promised automated, precision targeting. But the reality often looked like a race to the bottom, chasing low CPMs with machines that were never meant to service as “consumer intelligence” centers. With the advent of AI, deep learning could outclass the current DSP/SSP model. While early generations of AI couldn't translate the the context of the user journey, the current generation of AI will disrupt the status quo between DSPs and coveted supplier relationships. AI will emerge as the essential ingredient for supply path optimization.

The heart of Disney’s ad tech is its ad server, built in-house by technologists and engineers. In this presentation, Amy Lehman, VP of Product, Ads & Data Plaforms, will present the strategy behind the ad server’s architecture, highlight key technology powering the server, and share details on Disney's work in unifying its ad tech stack. She will share what the team has learned along the way, advice on overcoming challenges, and insights into how others can optimize their tech stack, whether they are building their own tech or assembling with third-party partners.

The data is unequivocal. Traditional TV advertising is riding into the sunset while CTV rushes in to fill the void. But beneath the surface, there’s a lot to unpack in the transition from linear to digital. How are ad buyers shifting budgets between the two mediums? How does time spent differ between CTV and TV? What is the role of programmatic within CTV, and how is it evolving? What are the pros and cons of the different paths to purchasing CTV? Will the writers and actors strikes affect TV and CTV ad spending? This breakout session will tackle these questions and bring you up to date on the latest forecasts and trends.

The third-party cookie and standard identifiers are already absent from most major browsers and devices. So how do you build a targeted and scalable programmatic strategy today that will power success tomorrow? In short, proximity matters. Join us for a lively discussion about how buyers, publishers, and DSPs can partner with the supply-side to leverage bid stream data, publisher signals, new-age contextual solutions, and market-leading identifiers to test and learn based on their brand, vertical, or format needs.

Complying with data privacy laws in the US and abroad requires a new level of technical expertise. Common practices in digital marketing, including the use of third-party pixels, is becoming an increasingly risky exercise as regulators take a much closer look at how data flows when users interact with a web page. This session, led by Raashee Gupta Erry, Founder/CEO of Uplevel and former White House Presidential Innovation Fellow, will help you understand the Federal Trade Commission’s top priorities and how to achieve business outcomes without sacrificing consumer privacy. Gupta Erry is a seasoned digital marketer who recently spent two years as a subject matter expert at the FTC focused on ad practices and data privacy. This is a brain you’ll want to pick.

Complying with data privacy laws in the US and abroad requires a new level of technical expertise. Common practices in digital marketing, including the use of third-party pixels, is becoming an increasingly risky exercise as regulators take a much closer look at how data flows when users interact with a web page. This session, led by Raashee Gupta Erry, Founder/CEO of Uplevel and former White House Presidential Innovation Fellow, will help you understand the Federal Trade Commission’s top priorities and how to achieve business outcomes without sacrificing consumer privacy. Gupta Erry is a seasoned digital marketer who recently spent two years as a subject matter expert at the FTC focused on ad practices and data privacy. This is a brain you’ll want to pick.

Using a strategy built around EA’s first party data, EA transformed its global programmatic efforts across channels and countries. From using in-game player data to deliver personalized creative to building new measurement frameworks that provide actionable insight across each phase of the marketing funnel, we will share how EA made its programmatic strategy truly audience-first. Using specific campaign examples from top-selling titles like The Sims, EA Sports FC and Madden NFL, we’ll explore how to make planning, buying, creative and measurement audience-first. Leave this session with new best practices for building and running effective, first-party driven programmatic campaigns.

At a time of heightened concern around the spread of misinformation across social media, along with the nearly ubiquitous use of generative AI poised to amplify this problem, ensuring responsible media practices is more important than ever for brand marketers and advertisers. Join Zefr’s VP of Measurement Partnerships, Brittany Scott, along with Catherine Engel, VP, Director, Performance Media at Spark Foundry in a discussion on how Zefr is harnessing AI to combat misinformation across social platforms, including a live demo, an overview of how clients are leveraging these tools today, and a broader discussion surrounding how marketers should be thinking about their cross-platform strategy to protect themselves ahead of the US election season.

As Upton Sinclair once said, “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” But there is a reckoning coming for digital advertising and the ad industry needs to open its collective eyes. Ad spend declines, regulatory scrutiny and misaligned incentives are the reality. Join Arete Research for a candid conversation about the state of the market, because those rose-colored glasses have got to go. And make sure to come packing lots of questions. This is an Ask Me Anything session and when Richard Kramer and Rocco Strauss say "AMA," they mean AMA.

The digital audio market will hit $5.87 billion this year, an increase of 20% year over year and a nearly 90% jump since 2021. But for programmatic audio to unlock its next phase of growth, there is more need than ever to redefine measurement standards across audibility (that's the audio world's version of viewability). Learn how the audio industry is rallying together to improve third-party audibility measurement on programmatic buys, explore what this means for podcasting, and understand what challenges remain to bring the audio ad marketplace into parity with video and display.

Marketers are challenged with increased channel saturation, divided consumer attention, and more pressure to deliver campaign results. Which is why Performance CTV offers such a huge opportunity for marketers to deliver outcomes. There are a lot of factors to consider to get the most out of Performance CTV. Are you asking the right questions? Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.

As worlds collide and the digital and linear worlds continue to converge, every media sector must accept new realities. Marketers, their agencies, technologists, and broadcasters and publishers of every type will adapt to new methods that not only change their measurements, but also the principal approaches to gauging success.

Our industry moves through staggering transitions as it did with the arrivals of search, social, or mobile advertising. For several years, companies have been circling the idea of measuring true engagement in the form of an emerging new “metric” – attention. In this session, we will demystify the concept of attention in digital advertising and show how it can supplant our standard metrics of reach, frequency, and clicks in today's ecosystem.

On their own, key factors like location, demographic or purchase history fail to provide the holistic insights needed to craft a compelling story. However, when combined, these signals help marketers better understand consumer motivations and answer their most critical question—the “why”. Hear from InMarket’s VP of Predictive Intelligence Product, Killian Hunter, on why it’s essential to establish a multi-faceted data approach to audience building and how to tap both online and real-world insights to fuel this strategy and effectively engage shoppers throughout the purchase journey.

B2B buyers and buying cycles are different. They're extended and non-linear, with multiple influencers, recommenders and decision-makers evaluating highly complex and expensive investments. Having the right technology and agency partnerships is key, as is having sales and marketing share a singular and coordinated view of the buyer journey. Hear how leading brands are leaning on tech & agency partners with the right B2B expertise to provide trusted guidance, insight into best-in-class approaches and activation that drives meaningful results. Gareth and Johnny will share case studies & examples of bringing all of these things together.

You know that whole thing about third-party cookies getting phased out on Chrome? Well, it’s really happening. The Chrome Privacy Sandbox is finally live – and we know you’ve got questions. So, we’ve got Alex Cone, IAB Tech Lab alum and currently senior product manager for the Privacy Sandbox. He’ll be on hand for a frank discussion with sell-side tech expert Scott Messer to answer your burning queries. This is an AMA with a twist. Check back here soon for information on how to submit your questions in advance.