STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS

The original. The world leader. This is the industry conference more data-driven marketing professionals choose for a complete programmatic marketing tune-up. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year.

Speakers

  • Kelly Abcarian

    Kelly Abcarian

    EVP, Measurement & Impact
  • Julia Beizer

    Julia Beizer

    Chief Product Officer and Global Head of Digital
  • Alex Boras

    Alex Boras

    Platform Team Lead
  • Steven Cahall

    Steven Cahall

    Managing Director, Senior Equity Analyst
  • Charlene Charles

    Charlene Charles

    Head of Operations
  • Marjorie Chelius

    Marjorie Chelius

    Vice President of Marketing
  • Amy Corner

    Amy Corner

    VP Enterprise Performance Marketing Solutions & Design
  • Ned Dimitrov

    Ned Dimitrov

    VP, Data Science
  • Lauren Fisher

    Lauren Fisher

    GM Business Intelligence
  • Tolman Geffs

    Tolman Geffs

    Executive Partner
  • Steven Golus

    Steven Golus

    CEO
  • Yang Han

    Yang Han

    Co-founder and CTO
  • James Hercher

    James Hercher

    Senior Editor
  • Ellen Jantsch

    Ellen Jantsch

    CEO
  • Chris Kane

    Chris Kane

    Founder and President
  • Nikhil Lai

    Nikhil Lai

    Senior Analyst, Performance Marketing
  • Joanne Leong

    Joanne Leong

    SVP, Global Partnerships
  • Hugo Loriot

    Hugo Loriot

    Partner
  • Frank Maguire

    Frank Maguire

    VP of Insights & Strategy
  • Kelly Metz

    Kelly Metz

    Managing Director of Linear and Advanced TV Activation
  • Evelyn Mitchell

    Evelyn Mitchell

    Analyst, Digital Advertising & Media
  • Elizabeth Neubauer-Donovan

    Elizabeth Neubauer-Donovan

    Global Director, Head of Ad Revenue, Marriott Media Network
  • Josh Palau

    Josh Palau

    SVP of Growth Marketing & Media
  • Vinny Rinaldi

    Vinny Rinaldi

    Head of Media Analytics, Data & Technology
  • Allison Schiff

    Allison Schiff

    Managing Editor
  • Keerat Sharma

    Keerat Sharma

    Director of Amazon Marketing Cloud & Ad Tech Solutions
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
  • Belinda J. Smith

    Belinda J. Smith

    Founder, Global CEO
  • Albert Thompson

    Albert Thompson

    Managing Director, Digital Innovation
  • Frans Vermeulen

    Frans Vermeulen

    VP, Strategy & Market Development, Media & Entertainment Vertical
  • Ratko Vidakovic

    Ratko Vidakovic

    Founder
  • Rob Wilk

    Rob Wilk

    Corporate Vice President, Microsoft Advertising
  • Jill Wittkopp

    Jill Wittkopp

    VP Product
  • Andrea Zapata

    Andrea Zapata

    EVP Ad Sales Research, Measurement & Insights
    Warner Bros. Discovery
Speakers

Agenda

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Monday, October 17
7:00 - 8:30 am

Coffee & Breakfast

8:30 - 8:35 am

Welcome Remarks

8:35 - 8:55 am

Keynote Session

8:55 - 9:15 am

Special Presentation by Google

9:15 - 9:40 am

The Future Of TV Measurement Is Here

9:40 - 10:00 am

The Contextual Conundrum: To AI or Not to AI?

10:00 - 10:20 am

Wall Street’s Take On The AVOD Boom

10:20 - 10:50 am

Networking Break

10:50 - 11:10 am

Ad Tech Decluttering: Simplifying Via Supply-Path Optimization

11:10 - 11:30 am

Moving Beyond Addressability, Working Backwards From Advertiser Success

11:30 - 11:50 am

Data Privacy Session

11:50 am - 12:10 pm

Tuning In With Microsoft

12:10 - 1:10 pm

Lunch

1:10 - 1:30 pm
1:30 - 1:50 pm

Why MMM Is Paying Off For Amex

1:50 - 2:05 pm

Special Presentation by TripleLift

2:05 - 2:30 pm

The Commerce Media Network Phenomenon

2:30 - 3:00 pm

Networking Break

3:20 - 3:35 pm

Special Presentation by Permutive

3:35 - 3:55 pm

Using Data And Tech As Building Blocks For Sustainable Media Brands

3:55 - 4:00 pm

Closing Remarks

4:00 - 5:30 pm

Welcome Party

6:15 - 8:00 pm

AdExchanger Awards Gala

8:00 - 9:00 pm

AdExchanger Awards Karaoke After Party

October 18
7:45 - 8:45 am

Coffee & Breakfast

8:45 am - 9:10 am

From Armchair to Activation: Humanizing Ad Tech for Better Campaign Activation

Track 1

That Sweet, Sweet Data-Driven Marketing

Track 2

SaaS-pirations: Building An Ad Tech Business That Will Get Acquired

Track 3
9:20 am - 9:45 am

The Convergence Of Programmatic Supply And Demand

Track 1

Special Workshop by IBM

Track 2
9:20 - 9:45 am

CTV Fundamentals

Track 4
9:55 am - 10:20 am

Special Workshop by DoubleVerify

Track 1

The Latest On Supply-Chain Transparency Standards

Track 2
10:20 - 10:50 am

Networking Break

10:50 am - 11:15 am

Rooting Creative Decisions In Performance Data

Track 1

Special Workshop by Magnite

Track 2

DEI and Programmatic Workshop

Track 3
11:25 am - 11:50 am

Why You Should Buy Direct: Better Results & Better for the Planet

Track 1

Data Privacy Workshop

Track 2

Measuring Attention In 3D Environments, From Gaming To The Metaverse

Track 3
12:00 pm - 12:20 pm

Decarbonizing the Programmatic Supply Chain: A Case Study of How Brands Will Reach Net-Zero Advertising

Track 1

Do Data Clean Rooms Need to be Remodeled?

Track 2

Publisher Workshop

Track 3
12:25 - 1:25 pm

Lunch

1:30 pm - 1:55 pm

Special Workshop by Simpli.fi

Track 1

TV or ATV? That Is the Question

Track 2

Workshop

Track 3
2:05 pm - 2:30 pm

Special Workshop by InMarket

Track 1

Workshop

Track 2
2:40 pm - 3:05 pm

MVPDs Today & Tomorrow: Breaking Silos Toward Interoperability In The Audience-First World

Track 1

Commerce Media: Closing The Loop Between Impressions And Transactions

Track 2
3:15 pm - 3:40 pm

CTV Workshop

Track 1

How Identity Will Power The Next Phase Of Collaboration, Targeting And Measurement In Programmatic CTV

Track 2

Workshop

Track 3
3:40 - 4:10 pm

Networking Break

4:10 pm - 4:35 pm

Special Workshop by Adtheorent

Track 1

The New Reality For Hybrid Ecommerce-Retail Brands

Track 2
4:45 pm - 5:10 pm

Marketer Workshop

Track 1

Workshop

Track 2
5:10 - 6:10 pm

Happy Hour

THE PROGRAMMATIC ECOSYSTEM

AGENDA TO BE ANNOUNCED SUMMER 2022

For this year’s Programmatic I/O New York, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. Here’s a sample of the top mind issues that attendees will get the latest insights on:

Who’s Attending

Amazon
Chegg
Comcast
Corbus Pharmaceuticals
Foursquare
Google
GroundTruth
Hearst
Ibotta
Los Angeles Times
Mars
Safelite Autoglass
Tastemade
Volta Charging
Yahoo

Why Industry Leaders Choose Programmatic I/O

“The really exciting thing about marketing is that it's always changing. You're always going to bring home something really exciting and interesting, something new. I think, for me, the most exciting part is getting out, talking to people, finding out what those new trends are, riding that wave and really helping to innovate for next year.”
Cassandra Grimm
Making Science
“Programmatic I/O is the forum for the digital advertising space. Programmatic I/O and AdExchanger have been a tenant of this business. It's the first thing most people in this business read when they get up in the morning and it's a great source of both written content and now live content”
Steven Golus
Steven Golus Consulting
“There's always some of the leading voices in programmatic advertising. Overall, AdExchanger is always a great source, but especially here you get some of the best companies, some of the best executives, in the world. And then just connections and getting to know people who are in our industry sharing some of the same things we are going through”
Santi Darmandrail
Retargetly
“We have folks who literally just came over to us and were like 'we need gaming and we need it now and can we set up a relationship today', so we are almost cutting contracts on the day of, which for us on the sales side of the business is a big deal. So those things are happening.”
Benjamin Bring
AdColony
“Learning face-to-face, having side conversations with people, are completely irreplaceable and you can't do it on zoom still.”
Humphrey Ho
Hylink Digital Solution Co.
“Great across the board, the venue and the way the networking hall was made was great to meet people. Great event to keep up with trends and network with industry peers.”
Pat Marin
Sharethrough
“People are having chance conversations that can be valuable for both businesses. That has been one of the reasons why I was really interested in being here in person”
Pete Beeney
The Washington Post
“I met a ton of great people. I think it's good actually seeing some old faces as well. So highly recommend”
Ted Oh
Fanduel
“Loved the location and the agenda. People were very accessible. I can't imagine missing this event in the future!”
Warren Miller
BDEX

Programmatic I/O New York 2021

Awards Gala

AdExchanger Awards Gala

The 2022 AdExchanger Awards is now open for entries. The AdExchanger Awards is open to all brands, agencies, publishers, and technology providers. The early deadline for entries is August 11, 2022. To view the categories, rules for eligibility, and to start your entry, please click here. 

The AdExchanger Awards winners will be announced live at this year’s AdExchanger Awards Gala taking place during Programmatic I/O New York on October 17th. Individual tickets and tables of 10 are available for purchase. If you are interested in attending the gala, you can secure you tickets here. Bring the whole team for a night of celebration and industry connection.

VENUE

New York Marriott Marquis

1535 Broadway
New York, NY 10036
+1 212-398-1900

Hotel Accommodations

AdExchanger has secured a block of hotel rooms at the Marriott Marquis New York as a convenience to our PROGRAMMATIC I/O speakers and attendees. The discounted room rate is $299 (plus applicable taxes and fees) and is based on availability for reservations made prior to September 24, 2022 when the room block closes. Reservations can be made using the Programmatic I/O Reservation Site or by calling the phone numbers below. We encourage you to make your reservation soon as hotel rooms will sell out.

Reservations Toll Free: 1-877-303-0104
Reservations Local Phone: 1-212-398-1900

Sponsors

  • INDIVIDUAL ALL ACCESS PASS

    $1,695
    EARLY BIRD RATE expires 09/09/2022
    REGULAR RATE
    $1,995
    Register

  • GROUP RATE (3+)

    $1,525
    EARLY BIRD RATE expires 09/09/2022
    REGULAR RATE
    $1,795
    Register

  • AWARDS GALA

    $400
    EARLY BIRD RATE expires 10/05/2022
    REGULAR RATE
    Expires 10/17/2022
    $475
    Register

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at emily@adexchanger.com.

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