ACTIONABLE INSIGHTS FOR THE PROGRAMMATIC ECOSYSTEM

The original. The world leader. This is the industry conference more data-driven marketing professionals choose for a complete programmatic marketing tune-up. PROGRAMMATIC I/O Las Vegas brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year.

Speakers

  • Eric Austin

    Eric Austin

    Senior Director, Global Brand Building & Media Innovation
  • Michele DeVine

    Michele DeVine

    SVP, Programmatic & Client Partnerships
  • Damon Mercadante

    Damon Mercadante

    VP, Digital Marketing
  • Melissa Yang

    Melissa Yang

    Global Head of Ecosystem Partnerships
  • Alex Ai

    Alex Ai

    Head of Marketing
  • Steve Bagdasarian

    Steve Bagdasarian

    Chief Operating Officer, Media
  • Russell Bangert

    Russell Bangert

    Director of Digital Marketing
  • Airey Baringer

    Airey Baringer

    Senior Director, Product Management, Privacy
  • Alex Boras

    Alex Boras

    Platform Team Lead
  • Charles Cantu

    Charles Cantu

    Founder
  • Alex Bauer

    Alex Bauer

    Head of Product Marketing & Market Strategy
  • Sarah Clayton

    Sarah Clayton

    Head of Commerce
  • April Carlisle

    April Carlisle

    EVP, Commerce
  • Ioana Costello

    Ioana Costello

    RVP, West
  • Kaitie Coghlan

    Kaitie Coghlan

    Senior Vice President, Data Product & Partnership
  • Stacy Chan

    Stacy Chan

    Head of Digital Investment
  • Nishant Desai

    Nishant Desai

    Group Director, Technology and Operations
  • Emry DowningHall

    Emry DowningHall

    SVP, Programmatic Revenue and Strategy
  • Kyle Dozeman

    Kyle Dozeman

    Chief Revenue Officer, Americas
  • Steven Fish

    Steven Fish

    Head of US/NA Growth
  • Christine Forman

    Christine Forman

    Global Head of Product Marketing
  • Robert Gibbs

    Robert Gibbs

    CEO
  • Jay Glogovsky

    Jay Glogovsky

    Vice President, Revenue Operations & Analytics
  • Gabe Gomez

    Gabe Gomez

    Senior Digital Marketing Lead
  • Nikki Gertner

    Nikki Gertner

    Director, Product Marketing
  • Bridget Hall

    Bridget Hall

    Planning Director
  • James Hercher

    James Hercher

    Senior Editor
  • Shiv Gupta

    Shiv Gupta

    Managing Partner
  • Joseph Hirsch

    Joseph Hirsch

    General Manager
  • Travis Hockersmith

    Travis Hockersmith

    VP of Platform+
  • Larisa Johnson

    Larisa Johnson

    VP, Paid & CRM Media Strategy
  • Jamie Federbush

    Jamie Federbush

    Senior Manager, Media
  • Lex Josephs

    Lex Josephs

    Vice President, GM
  • Alfred A. Edmond Jr.

    Alfred A. Edmond Jr.

    SVP/Executive Editor-at-Large
  • Chris Kane

    Chris Kane

    Founder and President
  • Jackelyn Keller

    Jackelyn Keller

    Head of Market Intelligence and Product Strategy
  • AJ Kintner

    AJ Kintner

    VP of Sales
  • Jessica B Lee

    Jessica B Lee

    Partner, Co-Chair, Privacy, Security & Data Innovations
  • Anastasia Leng

    Anastasia Leng

    CEO
  • Pete Kim

    Pete Kim

    Executive Director
  • Hugo Loriot

    Hugo Loriot

    Partner
  • Chip Malt

    Chip Malt

    CEO
  • Frank Maguire

    Frank Maguire

    VP of Insights & Strategy
  • John Marshall

    John Marshall

    Head of Media Investment
  • Tony Marlow

    Tony Marlow

    Chief Marketing Officer
  • Laura Martin

    Laura Martin

    Senior Media & Internet Analyst
  • Matt McLeggon

    Matt McLeggon

    Senior Vice President, Advanced Solutions
  • Nancy Marzouk

    Nancy Marzouk

    Founder & CEO
  • Jana Meron

    Jana Meron

    SVP Programmatic & Data Strategy
  • Tom Mitchel

    Tom Mitchel

    Vice President of Programmatic Sales
  • Dayna Moon

    Dayna Moon

    Global VP, Client Strategy & Earned Media
    Prohaska Consulting
  • Jon Morra

    Jon Morra

    Chief Product and Data Officer
  • Nico Neumann

    Nico Neumann

    Assistant Professor and Fellow, Centre for Business Analytics
  • Matt Nizich

    Matt Nizich

    Head of Learning & Development
  • Therran Oliphant

    Therran Oliphant

    SVP, Data & Technology
  • Ari Paparo

    Ari Paparo

    CEO
  • Helene Parker

    Helene Parker

    CEO
  • Madeline Di Nonno

    Madeline Di Nonno

    President & CEO
  • Vitaly Pecherskiy

    Vitaly Pecherskiy

    Co-founder and COO
  • Nirish Parsad

    Nirish Parsad

    Practice Lead, Emerging Tech
  • Marcy Pentoney

    Marcy Pentoney

    VP, Product Management
  • Nicole Perrin

    Nicole Perrin

    VP, Business Intelligence
  • Monique Pintarelli

    Monique Pintarelli

    Chief Revenue Officer
  • Nebo Radovic

    Nebo Radovic

    Director of User Acquisition
  • Emily Rapp

    Emily Rapp

    VP, Product, Data Platform
  • Mike Richter

    Mike Richter

    Vice President, Global Revenue Operations, CTV & Digital
  • Mike Peralta

    Mike Peralta

    VP and GM of Marketing Solutions
  • Todd Rose

    Todd Rose

    Senior Vice President of Global Business Development and General Manager of Identity
  • Mark Rotblat

    Mark Rotblat

    Chief Revenue Officer
  • Colleen Fahey Rush

    Colleen Fahey Rush

    Executive Vice President and Chief Research Officer
  • Anthony Scarola

    Anthony Scarola

    VP of Media
  • Allison Schiff

    Allison Schiff

    Managing Editor
  • Eric Seufert

    Eric Seufert

    Analyst
  • Elizabeth Sexton

    Elizabeth Sexton

    Principal Product Manager
    Adobe Experience Platform
  • Adam Silverblatt

    Adam Silverblatt

    GM, Business Development
  • Neal Richter

    Neal Richter

    Director, Ad Performance & Delivery
  • Shailley Singh

    Shailley Singh

    Senior Vice President, Product Management and Global Programs
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
  • Nola Solomon

    Nola Solomon

    Senior Vice President, Go-to-Market
  • Arshdeep Sood

    Arshdeep Sood

    Strategic Solutions Engineer
  • Manbir Sodhia

    Manbir Sodhia

    VP of Growth Marketing
  • Andre Swanston

    Andre Swanston

    Senior Vice President, Media & Entertainment Vertical
  • Georgina Thomson

    Georgina Thomson

    Head of Programmatic
    OMD USA
  • Marcus Startzel

    Marcus Startzel

    CEO
  • Lisa Valentino

    Lisa Valentino

    Executive Vice President, Client Solutions and Addressable Enablement
  • Tom Triscari

    Tom Triscari

    Programmatic Economist
  • Paul Verna

    Paul Verna

    Prinicpal Analyst
  • Bob Walczek

    Bob Walczek

    CEO
  • Ilon Weeldreyer

    Ilon Weeldreyer

    Director of Performance Media
  • Lauren Wetzel

    Lauren Wetzel

    Chief Operating Officer
  • Nicole Whitesel

    Nicole Whitesel

    EVP, Advanced TV & Client Success
  • Mike Woods

    Mike Woods

    SVP, New Client Engagement
  • Anjalee Vasvani

    Anjalee Vasvani

    Director, Programmatic & Paid Social
  • Mark Yesayian

    Mark Yesayian

    Chief Digital Officer

Agenda

Clear filters
May 23
5:30 - 7:30 pm
5:30 - 7:30 pm

Welcome Reception


May 24
7:30 - 8:45 am
7:30 - 8:45 am

Coffee & Breakfast


8:45 - 8:50 am
8:45 - 8:50 am

Welcome Remarks


8:50 - 9:15 am
8:50 - 9:15 am

Rewiring Programmatic For Inclusivity, with Eric Austin of Procter & Gamble


9:15 - 9:35 am
9:15 - 9:35 am

Wielding Your Secret Weapon: Contextual Advertising


9:35 - 9:55 am
9:35 - 9:55 am

Programmatic vs Walled Gardens: Who Wins?, with Laura Martin of Needham and Company


9:55 - 10:15 am
9:55 - 10:15 am

The State of Converged TV Measurement From A Programmer's Perspective


10:15 - 10:40 am
10:15 - 10:40 am

Networking Break


10:40 - 11:05 am
10:40 - 11:05 am

Achieving Radical Transparency in Programmatic Land

Track 1
10:40 - 11:30 am

CTV Advertising Fundamentals

10:40 - 11:05 am

Tech Vs. Talent: Real-Life Lessons Of In-Housing Media

Track 2
10:40 - 11:05 am

Reaching Consumers In A Cookieless World

Track 3

11:10 - 11:35 am
11:10 - 11:35 am

Demystifying Privacy-Enhancing Technology (PET) And The Latest On Rearc

Track 1
11:10 - 11:35 am

How to Adapt Your CTV And Video Strategy Based On the Latest Consumer Behavior Research with PHD Media

Track 2
11:10 - 11:35 am

Where Programmatic Goes Out To Play: Best Practices For Digital Out-Of-Home

Track 3

11:40 am - 12:05 pm
11:40 am - 12:05 pm

Creating An Ad Experience People Pay For

Track 1
11:40 am - 12:05 pm

Making Sense Of The Clean Room Boom

Track 2
11:40 am - 12:05 pm

Connecting the Dots From Measurement to Real Business Outcomes

Track 3

12:05 - 1:15 pm
12:05 - 1:15 pm

Lunch


1:10 - 2:10 pm
1:10 - 2:10 pm

The New Fundamentals Of Programmatic Activation


1:15 - 1:40 pm
1:15 - 1:40 pm

Publisher Realities As The Buyer Stack Consolidates

Track 1
1:15 - 1:40 pm

Perception vs. Reality: Unpacking Mobile Programmatic Post-ATT

Track 2
1:15 - 1:40 pm

Scaling Diversity, Equity and Inclusion In Advertising

Track 3

1:45 - 2:10 pm
1:45 - 2:10 pm

How To Deliver Superior Ad Experiences On CTV

Track 1
1:45 - 2:10 pm

The Retail Media & Commerce Evolution

Track 2
1:45 - 2:10 pm

Get Your Hands Dirty Evaluating Clean Rooms

Track 3

2:15 - 2:40 pm
2:15 - 2:40 pm

Everything Is An Ad Network, With Eric Seufert

Track 1
2:15 - 2:40 pm

Unlocking the Secrets to Successful Data-Driven TV Advertising

Track 2
2:15 - 2:40 pm

Scaling Brand Suitability at the Speed of Walled Gardens

Track 3
2:15 - 2:40 pm

The Economics Of A DTC Brand


2:45 - 3:10 pm
2:45 - 3:10 pm

What Programmatic TV Buyers Can Learn From the TV OGs

Track 1
2:45 - 3:10 pm

Measuring The ROI Of Inclusive Media Investments

Track 2
2:45 - 3:10 pm

Closing the Gap Between a Performance Mindset and Programmatic Practice

Track 3

3:10 - 3:40 pm
3:10 - 3:40 pm

Networking Break


3:40 - 4:00 pm
3:40 - 4:00 pm

Adapting to Signal Loss


4:00 - 4:15 pm
4:00 - 4:15 pm

The Answer To Our Y2K Problem: First-Party Data


4:15 - 4:35 pm
4:15 - 4:35 pm

Vetting Your Privacy Tech, with Jessica Lee of Loeb & Loeb


4:35 - 4:55 pm
4:35 - 4:55 pm

Is Identity-Based Advertising Putting Democracy At Risk?


5:00 - 7:00 pm
5:00 - 7:00 pm

Poolside Reception


May 25
7:30 - 8:50 am
7:30 - 8:50 am

Coffee & Breakfast


8:50 - 8:55 am
8:50 - 8:55 am

Welcome Remarks


8:55 - 9:15 am
8:55 - 9:15 am

Premium Performs Best


9:15 - 9:35 am
9:15 - 9:35 am

Lights, Camera, Ad Tech! A Fireside Chat With Paramount+ and Samsung DSP


9:35 - 9:55 am
9:35 - 9:55 am

May I See Some ID, Please? Navigating The Chaos Of Identity Resolution


9:55 - 10:15 am
9:55 - 10:15 am

A Data Clean Room For All Occasions (Panel)


10:15 - 10:45 am
10:15 - 10:45 am

Networking Break


10:45 - 11:05 am
10:45 - 11:05 am

Why No B2B Marketer Should Miss 3rd-Party Cookies

Track 1
10:45 - 11:05 am

Privacy-Based Programmatic: Winning Customer Trust

Track 2
10:45 - 11:05 am

Tuning Into CTV With The NBA

Track 3

11:10 - 11:35 am
11:10 - 11:35 am

Cookieless Future Isn't Near: It's Here!

Track 1
11:10 - 11:35 am

This Isn’t A Test: Rolling With Identity Changes

Track 2
11:10 - 11:35 am

The Consumer Funnel Is Dead. Long Live The Consumer Journey

Track 3

11:40 am - 12:05 pm
11:40 am - 12:05 pm

A Journey Through Data and Wine With an Eye to the Future

Track 1
11:40 am - 12:05 pm

Out Of The Frying Pan And Into The Fire For Identity Data

Track 3

12:05 - 1:15 pm
12:05 - 1:15 pm

Lunch


1:15 - 1:40 pm
1:15 - 1:40 pm

The State Of Play On UA, With Zynga’s Director Of User Acquisition

Track 1
1:15 - 1:40 pm

The Lasting Effects of the Pandemic on TV and Advertising

Track 2
1:15 - 1:40 pm

Increasing Programmatic Privacy And Security Through Standards

Track 3

1:45 - 2:10 pm
1:45 - 2:10 pm

What Digital Media Can Learn From CTV

Track 1
1:45 - 2:10 pm

Context Is Key: A New Frontier to Drive Performance

Track 2
1:45 - 2:10 pm

Why Ecommerce Advertisers Must Think Beyond Advertising Metrics

Track 3

2:15 - 2:40 pm
2:15 - 2:40 pm

What We Learned Building A First-Party Data Platform

Track 1
2:15 - 2:40 pm

TV Can Be A Performance Channel – Here’s How

Track 2
2:15 - 2:40 pm

Customized or Templated? Finding the Right Creative Approach to Ad Products

Track 3

2:45 - 3:10 pm
2:45 - 3:10 pm

How To Use Purchase-Based Insights For Next-Level Consumer Engagement

Track 1
2:45 - 3:10 pm

Winning The Game Of Online CPG Attribution

Track 2
2:45 - 3:10 pm

Durable And Performant Solutions in the Privacy Era

Track 3

3:10 - 3:40 pm
3:10 - 3:40 pm

Networking Break


3:40 - 4:00 pm
3:40 - 4:00 pm

Creating The Culture, With TikTok’s Melissa Yang


4:00 - 4:15 pm
4:00 - 4:15 pm

Optimizing For Control: The Digital Advertising Supply Chain of the Future


4:15 - 4:35 pm
4:15 - 4:35 pm

Where Commerce Meets Media (Panel)


4:35 - 4:55 pm
4:35 - 4:55 pm

The Future-Forward Agency


5:00 - 7:00 pm
5:00 - 7:00 pm

Closing Happy Hour


WE COVER THE PROGRAMMATIC ECOSYSTEM

For this year’s Programmatic I/O Las Vegas, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. Here’s a sample of the top mind issues that attendees will get the latest insights on:

Venue & Safety

MGM Grand Las Vegas

3799 S Las Vegas Blvd
Las Vegas, NV 89109
(877) 880-0880

Hotel Accommodations

AdExchanger has secured a limited number of hotel rooms at the MGM Grand Las Vegas as a convenience to our Programmatic I/O attendees, sponsors, and speakers.

Discounted rates are based on availability for reservations made prior to April 22, 2022 when the room block closes. We encourage you to make your reservation soon as hotel rooms will sell out. Make your reservation here.

ADEXCHANGER’S COMMITMENT TO SAFETY

The health and safety for our event attendees, sponsors, and speakers is of the utmost concern and priority of AdExchanger. In an effort to maintain the health and well-being of all Programmatic I/O attendees, proof of vaccination OR proof of a negative clinical COVID test 72 hours prior to the start of the event will be required for entry.

OTHER HELPFUL COVID-19 RESOURCES

 CDC COVID-19 Website
 WHO COVID-19 Website
 CDC Travel Notices

Have questions? Contact Emily at emily@adexchanger.com.

Sponsors

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    $1,995
    REGULAR RATE
  • GROUP RATE (3+)

    $1,795
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GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at emily@adexchanger.com.

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