Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. The AdExchanger team will curate a program of thought leaders and trendsetters who see beyond the obvious.
The Marketing Technology ecosystem is undergoing unprecedented transformation. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next.
Show me an interesting data-sharing partnership; I’ll show you a cloud-based data clean room. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. It’s where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. Snowflake’s Bill Stratton will speak to the unique first-party data demands of media and technology businesses.
Technologies meant to bring us closer together often divides us. But there’s no reason why our relationship with technology needs to be negative or self-destructive so long as people work together. Or, in the words of futurist and author Douglass Rushkoff, so long as we join “Team Human.” What does that mean? Rushkoff will lay out what it means to be “team human” in his inimitable, unapologetic style.
In order to survive in today’s marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. As both an author and practitioner, Raja Rajamannar has very practical advice to share. In this presentation, Rajamannar delves into his views on today’s “Quantum Marketing” landscape and how he devises strategy as CMO of Mastercard’s healthcare business.
Ad tech companies are going public left and right. The experience can transform a company’s priorities, change relationships with customers and put companies on a roller coaster of ups and downs that mirror a stock’s rise and fall. This panel -- which includes both newbies and a veteran to the public markets — will weigh in on the IPO trend and what it means for their individual companies as well as ad tech’s broader future. Moderated by LUMA Partner's Terrance Kawaja
Facebook, now Meta, is rarely out of the headlines. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. In the thick of it all is Alvin Bowles, Meta’s VP of global marketing partnerships. He oversees relationships for monetization, ad tech, creative solutions and marketing services. In this fireside, Bowles gives us a peek behind the Meta curtain.
Recent years have seen a revolution of media, commerce and first-party data. One key player at this point of convergence is Instacart, the go-to online grocery delivery service. In 2020, Instacart launched a self-serve ad platform. In this fireside chat, recently named Instacart President Carolyn Everson, a well-known commodity to brand marketers after a ten-year stint leading Facebook’s business services group, talked about the opportunity for Instacart and for commerce-driven media.
The health and safety for our event attendees, exhibitors, sponsors, and speakers is of the utmost concern and priority of AdExchanger. Below are resources for you to view regarding our commitment to safety. Our safety protocols follow the recommended CDC Guidelines for events and may be subject to change based on national and local restrictions and recommendations.
CDC COVID-19 Website
WHO COVID-19 Website
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New York City COVID-19 Information and Resources
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It’s Safest to Meet in NYC! - New York City requires that all Industry Preview attendees show proof of vaccination. You will be required to show proof of vaccination when you pick up your badge at the event along with your photo ID.
Eligible proof of vaccination includes:
If you no longer have a record of your vaccination, contact your State/Local Health Department. If you are currently registered for the event but are not vaccinated, please contact Emily at firstname.lastname@example.org. To learn more about New York City’s vaccine requirement, please click here.