The Year Ahead in Marketing and Technology

THE TIMES CENTER, NEW YORK CITY JANUARY 25, 2022

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Overview

Industry Preview is an intimate and exclusive, one-day conference for senior executives in the data-driven digital media and marketing technology ecosystem focused on what to expect in the coming year. The AdExchanger team will curate a program of thought leaders and trendsetters who see beyond the obvious.

Why Adexchanger’s Industry Preview

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The Marketing Technology ecosystem is undergoing unprecedented transformation. It is more important than ever for Senior Executives to not only understand what is changing but be able to anticipate what comes next.

Schedule of Events

  1. The First-Party Data Playground

    Show me an interesting data-sharing partnership; I’ll show you a cloud-based data clean room. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. It’s where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. Snowflake’s Bill Stratton will speak to the unique first-party data demands of media and technology businesses. 

  2. Reclaiming Our Humanity With Douglas Rushkoff

    Technologies meant to bring us closer together often divides us. But there’s no reason why our relationship with technology needs to be negative or self-destructive so long as people work together. Or, in the words of futurist and author Douglass Rushkoff, so long as we join “Team Human.” What does that mean? Rushkoff will lay out what it means to be “team human” in his inimitable, unapologetic style.

    • Douglas Rushkoff

      Douglas Rushkoff

      Author and host of Team Human, Professor of Media Theory and Digital Economics at CUNY/Queens
  3. Marketing Through Tech Disruption

    In order to survive in today’s marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. As both an author and practitioner, Raja Rajamannar has very practical advice to share. In this presentation, Rajamannar delves into his views on today’s “Quantum Marketing” landscape and how he devises strategy as CMO of Mastercard’s healthcare business.

    • Raja Rajamannar

      Raja Rajamannar

      Chief Marketing & Communications Officer and President, Healthcare
      MasterCard
  4. Going Public In Ad Tech

    Ad tech companies are going public left and right. The experience can transform a company’s priorities, change relationships with customers and put companies on a roller coaster of ups and downs that mirror a stock’s rise and fall. This panel -- which includes both newbies and a veteran to the public markets — will weigh in on the IPO trend and what it means for their individual companies as well as ad tech’s broader future. Moderated by LUMA Partner's Terrance Kawaja

    • Rajeev Goel

      Rajeev Goel

      Co-Founder & Chief Executive Officer
      PubMatic
    • Terence Kawaja

      Terence Kawaja

      CEO and Founder
      Luma
    • Lisa Utzschneider

      Lisa Utzschneider

      Chief Executive Officer
      Integral Ad Science
  5. Facing The Future With Meta

    Facebook, now Meta, is rarely out of the headlines. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. In the thick of it all is Alvin Bowles, Meta’s VP of global marketing partnerships. He oversees relationships for monetization, ad tech, creative solutions and marketing services. In this fireside, Bowles gives us a peek behind the Meta curtain.

    • Alvin Bowles

      Alvin Bowles

      VP, Business Ecosystem Partnerships
  6. Building A Bridge Between Media and Commerce

    Recent years have seen a revolution of media, commerce and first-party data. One key player at this point of convergence is Instacart, the go-to online grocery delivery service. In 2020, Instacart launched a self-serve ad platform. In this fireside chat, recently named Instacart President Carolyn Everson, a well-known commodity to brand marketers after a ten-year stint leading Facebook’s business services group, talked about the opportunity for Instacart and for commerce-driven media. 

    • Carolyn Everson

      Carolyn Everson

      President
      Instacart

Speakers

  • Alvin Bowles

    VP, Business Ecosystem Partnerships
  • Carolyn Everson

    President
  • Rajeev Goel

    Co-Founder & Chief Executive Officer
  • Terence Kawaja

    CEO and Founder
  • Raja Rajamannar

    Chief Marketing & Communications Officer and President, Healthcare
  • Douglas Rushkoff

    Author and host of Team Human, Professor of Media Theory and Digital Economics at CUNY/Queens
  • Lisa Utzschneider

    Chief Executive Officer

Title Sponsor

Supporting Sponsors

Captify
Confiant
Engine Media Exchange
ID5
Infutor
InMarket
Start.io
Undertone

For more information regarding available sponsorship opportunities, please contact Jonathan Toback at jtoback@accessintel.com

Venue

The Times Center

242 W 41st St New York, NY 10036
New York, NY 10036
(212) 556-4288

AdExchanger’s Commitment to Safety

The health and safety for our event attendees, exhibitors, sponsors, and speakers is of the utmost concern and priority of AdExchanger. Below are resources for you to view regarding our commitment to safety. Our safety protocols follow the recommended CDC Guidelines for events and may be subject to change based on national and local restrictions and recommendations.

  • Our Commitment to Safety
  • COVID Safety FAQ

OTHER HELPFUL COVID-19 RESOURCES

CDC COVID-19 Website
WHO COVID-19 Website
CDC Travel Notices
New York City COVID-19 Information and Resources

Have questions? Contact our support team at events@adexchanger.com or 1-800-777-5006.

It’s Safest to Meet in NYC! - New York City requires that all Industry Preview attendees show proof of vaccination. You will be required to show proof of vaccination when you pick up your badge at the event along with your photo ID.

Eligible proof of vaccination includes:

  • A photo or hard copy of your vaccination card
  • NYC COVID Safe App
  • New York State Excelsior App

If you no longer have a record of your vaccination, contact your State/Local Health Department. If you are currently registered for the event but are not vaccinated, please contact Emily at erocca@accessintel.com. To learn more about New York City’s vaccine requirement, please click here.

NYC_IP

Contact

If you have any questions or inquiries about the 2022 Industry Preview,
please contact Emily Rocca at erocca@accessintel.com