As New Ad Marketplaces Form, Media Companies Must Find Their Place

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lorne Brown, CEO at Operative.  TV is not dead. Advertising is not dead, either, but it is changing, fast. That’s an opportunity for growth. Equity analyst Omar Sheikh has predicted that advanced TV will … Continue reading As New Ad Marketplaces Form, Media Companies Must Find Their Place