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»On TV and Video

Alex Collmer, CEO, VidMob
The Creative Technology Boom Will Create a Powerful New Lever for Brands

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have... Continue reading »
by AdExchanger Guest Columnist // June 24th, 2021 //
»
Jesse Judelman, SVP of sales for the Americas at Vevo
Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen

Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon... Continue reading »
by Allison Schiff // June 17th, 2021 //
»
Victoria Milo MightyHive
Why Are Large Agencies Struggling To Adapt To Digital TV?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior.... Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
Justin Evans Samsung Ads
Why CTV is Positioned to Thrive as Third-Party Cookies Fade Away

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was... Continue reading »
by AdExchanger Guest Columnist // June 10th, 2021 //
»
Frans Vermeulen COO Tru Optik
Three Digital Video Trends Shaking Up The Linear Market

"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is written by Frans Vermeulen, Chief Operating Officer at Tru Optik, a TransUnion Company Advanced TV has a lot to recommend it as an advertising channel. Marketers see it as an opportunity to transition away from... Continue reading »
by AdExchanger Guest Columnist // June 7th, 2021 //
»
Irene Yang Nativex
How To Ensure Ads Remain #Trending As TikTok Leads Today’s Creative Revolution

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique sensibilities and mobile behavior. No better app... Continue reading »
by AdExchanger Guest Columnist // June 3rd, 2021 //
»
Anna Kuzmenko Fiksu
CTV and OTT Race in the European TV Space: Challenges and New Growth Points

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Fiksu COO Anna Kuzmenko. Throughout the past decade, viewers’ rising demands for streaming services and their changing viewership habits have been transforming the European digital TV market. AVOD in the European digital TV market AVOD... Continue reading »
by AdExchanger Guest Columnist // June 1st, 2021 //
»
A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Julia Smaldone, senior strategist at Media Kitchen. It’s an unfortunate experience with which each of us is all too familiar. You’re binge watching your favorite show, catching up on the news or streaming live sports, and are subject... Continue reading »
by AdExchanger Guest Columnist // May 27th, 2021 //
»
Tom Jenen Brand Metrics
'What Gets Measured, Gets Managed'

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Jenen, Chief Revenue Officer of Brand Metrics. Peter Drucker was right when he wrote, ‘What gets measured gets managed.’ Known as the father of modern management, Drucker was revered for his books and articles... Continue reading »
by AdExchanger Guest Columnist // May 24th, 2021 //
»
Gijsbert Pols Adjust
Connected TV Has A Hidden Champion: Gaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung... Continue reading »
by AdExchanger Guest Columnist // May 20th, 2021 //
»
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