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»On TV and Video

The Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and... Continue reading »
by AdExchanger // March 30th, 2020 //
»
Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before... Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Don’t Panic: 2020 Is Not The Year We Stop Innovating

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. The COVID-19 ramifications will not affect everyone in the advanced TV industry equally. Like every major shift in consumer and business behavior, there will be providers that... Continue reading »
by AdExchanger // March 23rd, 2020 //
»
TVision Insights: ‘Ratings Only Tell Part Of The Story’

If someone goes to the bathroom while a beautifully shot commercial plays full-screen on their TV, was it actually viewable? Not so much, said Luke McGuinness, president and COO of TVision Insights, a TV analytics company that helps brands measure whether people are actually paying attention to their ads. TVision, founded in 2014, started out... Continue reading »
by Allison Schiff // March 16th, 2020 //
»
It’s Time For B2B Marketers To Get Off The Advanced TV Sidelines

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Advanced TV advertising promises marketers better targeting and measurement capabilities, underpinned by rich viewer data. Not only are Americans flocking to the services and devices that deliver... Continue reading »
by AdExchanger // March 9th, 2020 //
»
The Other Streaming Battle

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages... Continue reading »
by AdExchanger // March 2nd, 2020 //
»
Can Comcast’s Blockgraph Bring Data Matching And Crypto Tech To TV?

Comcast’s FreeWheel ad server business has been developing a blockchain-based data onboarding service called Blockgraph since December 2018. The system is finally ready for a broader push into the TV ad industry, said Blockgraph GM Jason Manningham. Last year, Blockgraph ran the first campaign where a marketer’s first-party CRM data was directly matched to a... Continue reading »
by James Hercher // February 27th, 2020 //
»
There Is No Magic Co-Viewing Factor On Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and... Continue reading »
by AdExchanger // February 24th, 2020 //
»
Vizio Pursues A Late-Mover Advantage In CTV Ad Sales

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to... Continue reading »
by Alison Weissbrot // February 18th, 2020 //
»
It’s Key To Study Existing TV Attribution Practices

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Thanks to the glaring lack of standardization across the industry, TV attribution providers working with advertisers and agencies offer various... Continue reading »
by AdExchanger // February 11th, 2020 //
»
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