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»On TV and Video

Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »
by Allison Schiff // January 16th, 2020 //
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2020: Are You Ready For Mass TV Disruption?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2020 will be a year of massive TV disruption. We’re already living in a golden age of content, and now with an explosion of high-end and flexible... Continue reading »
by AdExchanger // January 13th, 2020 //
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CES: Harness OTT’s Potential For Universal Addressable TV+ Nirvana

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it... Continue reading »
by AdExchanger // January 7th, 2020 //
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NBCUniversal’s Ryan McConville Is De-Fragmenting The Future Of TV

NBCUniversal wants its content to appear wherever viewers want it: places like YouTube, Roku, NBC apps, Snapchat, mobile phones and work computers, in addition to linear streams in their living room. But scheduling ads that will light up across all of these platforms is a highly fragmented, manual process. So NBCUniversal hired former Kargo President... Continue reading »
by Sarah Sluis // January 6th, 2020 //
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What TV Advertising’s Top Headlines Mean For Marketers In 2020

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Looking back on 2019, any TV media professional will tell you the past year has been anything but “same ’ol, same ’ol.” Everything from acquisitions to tech... Continue reading »
by AdExchanger // December 23rd, 2019 //
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Standard Media Index: ‘Flat Is The New Up’ In Linear TV

Ten years ago, national TV was a steal. Today, marketers are getting priced out by skyrocketing ad rates, even as audiences decline. Despite ratings falling by double-digits across geos and dayparts, TV networks have maintained flat revenues by raising the cost of their inventory, said James Fennessy, CEO at Standard Media Index (SMI), a data... Continue reading »
by Alison Weissbrot // December 19th, 2019 //
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Streaming 2.0: Beyond Content

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. With all the talk of the streaming wars and the arrival of services from the leviathans of the media business, it’s easy... Continue reading »
by AdExchanger // December 12th, 2019 //
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More Critical Thinking Is Needed In TV Attribution

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to... Continue reading »
by AdExchanger // December 9th, 2019 //
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National CineMedia On In-Theater Advertising: ‘It’s A 50-Foot Screen And A Captive Audience’

Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000... Continue reading »
by Allison Schiff // December 5th, 2019 //
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Addressing The Kinks Of Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn't it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While... Continue reading »
by AdExchanger // November 27th, 2019 //
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