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»On TV and Video

Daniel Elad TheViewPoint
How To Navigate The CTV Supply Labyrinth

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Daniel Elad, chief strategy officer at TheViewPoint, an SaaS ad monetization platform for CTV publishers. One of the key concerns surrounding the CTV space is undoubtedly the transparency of its supply chains. The fragmentation of... Continue reading »
by AdExchanger Guest Columnist // July 29th, 2021 //
»
Melissa McKay Director, Media Booyah Advertising
Why Local TV Is Keeping Many Brands On The CTV Sidelines

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to advertise in local markets in 2020 due to COVID, civil rights protests and the election, leaving little budget or consideration left for connected... Continue reading »
by AdExchanger Guest Columnist // July 22nd, 2021 //
»
Tackling The Challenge Of Healthcare Marketing In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to... Continue reading »
by Tony Rifilato // July 15th, 2021 //
»
Brian Chap Tech Recipes
How Marketers Can Navigate CTV Walled Gardens

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Brian Chap, CEO & Founder of Tech Recipes. “If you want to become a great chef, you have to work with great chefs.” – Gordon Ramsay As big connected TV players advance their buying platforms, marketers... Continue reading »
by AdExchanger Guest Columnist // July 8th, 2021 //
»
Allison Branton AnalyticsIQ
Audience Data Is Key To Priming The Pump For TV Deal Fluidity

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allison Branton, Head of Advanced TV Data Solutions, AnalyticsIQ. In 2020, nearly every industry was flipped on its head. TV advertising was no exception. The upfronts were cancelled, the streaming wars reached a fever... Continue reading »
by AdExchanger Guest Columnist // July 5th, 2021 //
»
Here's How to Improve Connected TV Ad Measurement

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by John Hamilton, CEO and co-founder, TVDataNow. The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal... Continue reading »
by AdExchanger Guest Columnist // July 1st, 2021 //
»
Former MoviePass CEO Stacy Spikes On Why It’s Time To Create A Currency For The Attention Economy

If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated movie ticket subscription service, it’s to trust his gut. “If something doesn’t feel right, don’t do it,” said Spikes. He exited MoviePass in 2017 when Helios & Matheson Analytics, a publicly traded information services company,... Continue reading »
by Allison Schiff // June 28th, 2021 //
»
Alex Collmer, CEO, VidMob
The Creative Technology Boom Will Create a Powerful New Lever for Brands

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Alex Collmer, CEO of VidMob. We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to pick up the slack. For the past decade, marketers have... Continue reading »
by AdExchanger Guest Columnist // June 24th, 2021 //
»
Jesse Judelman, SVP of sales for the Americas at Vevo
Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen

Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon... Continue reading »
by Allison Schiff // June 17th, 2021 //
»
Victoria Milo MightyHive
Why Are Large Agencies Struggling To Adapt To Digital TV?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior.... Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
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