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»On TV and Video

Content, Commercials And Commerce: The Future Of Ads On Netflix

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Chris Keune, Kargo VP of data science and product.  Netflix has suffered from flat subscriber growth in recent quarters, tanking the stock price and internal morale. Now, without a diversified revenue model, the company has… Continue reading »
by AdExchanger Guest Columnist // May 19th, 2022 //
»
Publicis: Don’t Take Programmatic TV Buying For Granted

Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and very different. To make programmatic work for TV, digital-native marketers will need a much broader media strategy, said Nicole Whitesel, EVP of advanced TV and Publicis Media.
by Alyssa Boyle // May 16th, 2022 //
»
Linear Is Still The King Of Pharma, But For How Long?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marcella Milliet Sciorra, CMO of DeepIntent.  Linear TV has long dominated the marketing mix for pharmaceutical brands and their agencies. In 2021, these groups spent an estimated $3.9 billion on national broadcast and cable ads,… Continue reading »
by AdExchanger Guest Columnist // May 12th, 2022 //
»
Ampersand On Why We Can’t Ignore Linear In The March Toward Addressable TV

Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable to broadcast and cable. Ampersand is on a mission to patch the holes by corralling as much TV inventory as possible because “making a delineation between linear addressable and streaming is doing our industry a disservice,” said CEO Nicolle Pangis.
by Alyssa Boyle // May 9th, 2022 //
»
Dealing With Netflix’s Subscriber Loss Is More Complex Than Just Turning On Ads

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.  The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs. subscription models. While it was Netflix… Continue reading »
by AdExchanger Guest Columnist // May 5th, 2022 //
»
Mike Richter, VP of global revenue operations for CTV and digital, Trusted Media Brands
Trusted Media Brands: ‘CTV Was Built On The Same Soil That Digital Was Built On’

“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of global revenue operations for CTV and digital at Trusted Media Brands, will be speaking at Programmatic I/O, taking place in Las Vegas from May 23–25. You don’t want to miss it. Click here to register.… Continue reading »
by Allison Schiff // May 2nd, 2022 //
»
Why IP Addresses Aren’t Going Away Any Time Soon (Yes, You Heard Me)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Andre Swanston, SVP, media and entertainment vertical, TransUnion.  Over the past few years, amid the reeling following cookie deprecation announcements from Apple and Google, I’ve heard industry pundits sound the alarm over the viability of… Continue reading »
by AdExchanger Guest Columnist // April 28th, 2022 //
»
Mid-Market Advertisers Deserve Better Ad Tech

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. Advertisers from internet, automotive, retail and insurance companies take up over 30% of the $200 billion ad market. Half of that ad-market pie is funded by mid-market and… Continue reading »
by AdExchanger Guest Columnist // April 25th, 2022 //
»
Why The Roku Channel Is Ramping Up Original Content Production

The Roku Channel was born in 2017 as a licensed third-party content hub to woo audiences toward streaming. Then, the channel began courting original content in 2021. The wider the content distribution, “the more engagement we can drive with our advertisers and the more we can monetize and invest in content,” said Katina Papas Wachter, head of ad sales and strategy at The Roku Channel.
by Alyssa Boyle // April 21st, 2022 //
»
Why Gaming Should Be On Every Advertiser’s Radar

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group.  The latest wave of consolidation among gaming and ad tech players has the industry talking about upcoming advertising opportunities. But this moment isn’t just about advertising in more places.… Continue reading »
by AdExchanger Guest Columnist // April 18th, 2022 //
»
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