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»On TV and Video

How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market 

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Gaynor, VP of Network Partnerships and Head of Addressable at VIZIO. While we’ve been talking for years about using addressable to build a bridge between linear and connected TV, the seismic events of... Continue reading »
by AdExchanger Guest Columnist // April 19th, 2021 //
»
The Buyer’s Dilemma Has Come Home to Roost

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryon Schafer, SVP of research at Vevo. Today, the media industry faces multidimensional fragmentation, heightened media competition, limited measurement, and rapidly decreasing TV ad supply. Networks have pivoted toward streaming, and the buying community... Continue reading »
by AdExchanger Guest Columnist // April 15th, 2021 //
»
What Marketers Must Consider Before Diving Into Advanced TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and... Continue reading »
by AdExchanger Guest Columnist // April 12th, 2021 //
»
Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
Why Connected TV Isn’t As Complicated As Advertisers Think

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
Roku Is CTV Advertising’s Big Bet for 2021

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. As 2020 drew to a close, Roku was one of the few companies that emerged stronger than it entered.  Reporting on its Q3 earnings, Roku announced total... Continue reading »
by AdExchanger Guest Columnist // April 1st, 2021 //
»
Univision’s Donna Speciale On The Launch Of PrendeTV, The Future Of Addressability And Walled Gardens

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement... Continue reading »
by AdExchanger // March 29th, 2021 //
»
Inside the Upfront War Room for 2021

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Daft, GM of enterprise commercial business development at Amobee. Last year’s TV upfronts were either “absolutely horrendous,” or “merely awful,” as Daily Variety put it. This year’s upfront ad spend is likely to... Continue reading »
by AdExchanger // March 25th, 2021 //
»
Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
Addressable’s Next Step Won’t Be Fueled By Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years.  Over the last several months, the rapid rise in addressable has been driven by increases in the... Continue reading »
by AdExchanger // March 18th, 2021 //
»
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