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»On TV and Video

Why Amazon Fire TV Is Leaning Into Live Content

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of Fire device monetization at Amazon. Live TV made up 21% of the 154 million hours people spent watching content on a Fire TV device in February alone.
by Alyssa Boyle // June 30th, 2022 //
»
Marriott’s Media Network Is A Billion-Dollar Opportunity

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital.  The Dow may be down, but Marriott’s stock is up 6.7% from a year ago. And it shows no sign of losing momentum. To what does it owe… Continue reading »
by AdExchanger Guest Columnist // June 27th, 2022 //
»
Streaming M&A Means New Monetization Opportunities And Measurement Tactics

​“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Papa, SVP of business and corporate development at Captify.  Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century Fox’s entertainment assets before launching… Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2022 //
»
Adsmovil Takes On Streaming With A New AVOD Service, Nuestra.tv

Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.
by Alyssa Boyle // June 21st, 2022 //
»
TV 360: Why Marketers Should Combine Linear TV And CTV Advertising

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount linear TV just… Continue reading »
by AdExchanger Guest Columnist // June 16th, 2022 //
»
Advanced TV Advertising Is Desperate For More Transparency

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by John Link, VP of sales at AdImpact.  There are two distinctly different types of media markets – those that operate with transparency and those that operate with opacity. At one point, there may have been… Continue reading »
by AdExchanger Guest Columnist // June 13th, 2022 //
»
Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising.  The midterm election season will be here before we know it. The 2018 election season disrupted formerly stable patterns. This year, the lack of stability might… Continue reading »
by AdExchanger Guest Columnist // June 9th, 2022 //
»
The Case For Measuring TV Ads And Programming Separately

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Vijoy Gopalakrishnan, chief research officer at iSpot.  Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it.  Now, as CTV and streaming explode,… Continue reading »
by AdExchanger Guest Columnist // June 6th, 2022 //
»
Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Cory Davis, VP of media and madtech at Infutor.  Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
by AdExchanger Guest Columnist // June 2nd, 2022 //
»
Forget the Rule of 7: It’s Time to Reduce Ad Repetition

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Valerie Bischak, general manager and head of growth at Amobee.  Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven… Continue reading »
by AdExchanger Guest Columnist // May 31st, 2022 //
»
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