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»On TV and Video

Does Nielsen’s MRC Relegation Spell A Brave New World For Sports Sponsorship?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Brian Kim, CEO at Relo Metrics. Everybody knows the old adage, nobody gets fired for buying IBM. In the television or sport industry, until recently, the same could have been said for the decision to... Continue reading »
by AdExchanger Guest Columnist // September 27th, 2021 //
»
Performance CTV Provides A One-Stop Shop For DTC Brands

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and... Continue reading »
by AdExchanger Guest Columnist // September 23rd, 2021 //
»
IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers... Continue reading »
by Tony Rifilato // September 16th, 2021 //
»
TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV... Continue reading »
by AdExchanger Guest Columnist // September 13th, 2021 //
»
Why Fragmented Identity Is The Root Of All Problems In CTV

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment in programming. US production companies produced 537 shows last year, up from just 381 the year before – despite the... Continue reading »
by AdExchanger Guest Columnist // September 9th, 2021 //
»
Jean-Christophe Peube, SVP, Analytics & Customer Experience Smart
A Prescription For Vigilance Against CTV Ad Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and... Continue reading »
by AdExchanger Guest Columnist // September 7th, 2021 //
»
Despite Record-Breaking Upfronts, The Frequency Struggle In CTV Is Still Real

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Frank Sgrizzi, Advisor, Topwater Advisory Group and former EVP of Sales and Client Partnerships at WarnerMedia. "On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is... Continue reading »
by AdExchanger Guest Columnist // September 2nd, 2021 //
»
Lynn Chealander
Why The CTV Industry Needs To Invest In Content Metadata for OTT Ads

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Lynn Chealander, Director, Product Management, Xandr. Imagine the Air Buddies franchise churns out a 15th movie, and you’re rightly excited to see it on the big screen. But when you get to the theater, you... Continue reading »
by AdExchanger Guest Columnist // August 26th, 2021 //
»
Oleg Sokolan Admixer
5 Non-Obvious Things To Know Before Choosing A CTV Supply Partner 

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV).... Continue reading »
by AdExchanger Guest Columnist // August 19th, 2021 //
»
Andre Swanston Tru Optik
With A Nudge From Brands, Streaming Interoperability Is A Possibility

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Andre Swanston, CEO and Co-Founder of Tru Optik, a TransUnion company. We’re in a golden era of streaming. More US broadband households now subscribe to over-the-top (OTT) than a pay-TV service. Digitization has shepherded in... Continue reading »
by AdExchanger Guest Columnist // August 12th, 2021 //
»
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