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»On TV and Video

Ryan Griffin, SVP of revenue, Flipboard
Curated Video Is A Key Component Of Flipboard’s Growth Strategy

"On TV & Video" is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com later today. Incorporating video more deeply into Flipboard is “a natural extension” of its role as a content... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is... Continue reading »
by AdExchanger // October 19th, 2020 //
»
An Introduction To TV Advertising: Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the fourth and last in a series that presents the fundamentals of how TV advertising works and how it is changing. In our previous article, we unpacked the... Continue reading »
by AdExchanger // October 15th, 2020 //
»
Samantha Stockman headshot
How Buyers Can Capitalize On CTV’s Emerging Walled Gardens

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with... Continue reading »
by AdExchanger // October 12th, 2020 //
»
Vicky Chang headshot
Upfront Avoidance Should Be NBD To Shrewd TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Vicky Chang, director of media buying and planning at Tatari. The TV industry was undergoing a sea change before the pandemic. Now, the future is even less clear. Viewership is up, but it’s buoyed... Continue reading »
by AdExchanger // October 8th, 2020 //
»
Roku, Hulu Are Re-Imagining Channel-Based Programmatic Platforms. Is it Time to Jump In?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Donahue,CEO and co-founder at WLxJS. Roku and Hulu have both recently brought their new ad platforms to market – and they both have a great opportunity in front of them, with turmoil surrounding Facebook... Continue reading »
by AdExchanger // October 5th, 2020 //
»
Jennifer Stamm, head of marketing for Haystack News
Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content

Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and international sources with an emphasis on local, added roughly 3 million new users in... Continue reading »
by Allison Schiff // September 17th, 2020 //
»
What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sona Pehlivanian, VP of addressable campaign management and operations at New York Interconnect.  As TV and video viewership fractures across platforms, channels and devices, marketers are shifting their TV buying plans to account for new... Continue reading »
by AdExchanger // September 3rd, 2020 //
»
CTV For The Rest Of Us: Key Questions For Mid-Tier Brands And Agencies

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Hamid Qayyum, SVP of Digital Sales at Stirista. Shelter-in-place policies have catapulted OTT and CTV consumption. Viewers stuck at home are binge-watching shows as quickly as Netflix, Hulu and Apple TV can drop... Continue reading »
by AdExchanger // August 31st, 2020 //
»
crackle plus
AVOD Challenger Crackle Plus Finds Differentiation Through Inspirational Content

Is there room for yet another ad-supported video on demand (AVOD) app on the market? Chicken Soup for the Soul Entertainment (CSSE), which owns the apps Crackle and Popcornflix, thinks so. The company, famous for its uplifting book series for kids and teens, acquired independent TV and movie distributor Screen Media Ventures in 2017 along... Continue reading »
by Alison Weissbrot // August 27th, 2020 //
»
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