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»On TV and Video

To Make TV Attribution Better, We Need To All Get On The Same Page

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Attribution, or the measurement and assignation of an outcome following an ad exposure, has revolutionized media planning and buying with the promise of being... Continue reading »
by AdExchanger // December 4th, 2020 //
»
Brendon Mulvihill, SVP and head of licensing at Jukin
Jukin Media On Why Brands Need To Get In On User-Generated Social Video

"On TV & Video" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can... Continue reading »
by Allison Schiff // December 3rd, 2020 //
»
Audience Isn’t The Only Solution To CTV’s Transparency Issues

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alex White, COO at Peer39. While conversations around connected TV tend to center on the leading streaming services, there are more than 200 CTV providers. A complex, fragmented ecosystem has created a lot of... Continue reading »
by AdExchanger // November 30th, 2020 //
»
Dethroning The 30-Second Spot: Meet The New Reigning Monarch Of Ad Formats

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all... Continue reading »
by Anthony Rifilato // November 25th, 2020 //
»
The Restrictions On IDFA Will Shift Mobile Budgets To TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Jenkins, EVP and head of audience & identity solutions at Cadent. Apple’s planned restrictions on use of IDFA (Identifier for Advertisers), requiring publishers to obtain an express opt-in, is ringing throughout the advertising... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
How To Connect CTV Strategy Across Platforms

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.   Today’s column is written by Daniel Macdonald, VP investments and partnerships at Xaxis. The trend toward CTV has accelerated in recent months as more people consume ad-supported streaming content at home. Yet, advertisers trying to reach those viewers can... Continue reading »
by AdExchanger // November 19th, 2020 //
»
Diana Horowitz, SVP of ad sales, FuboTV
FuboTV: Advertising Is ‘A Pillar Of Our Growth’

Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November,... Continue reading »
by Allison Schiff // November 16th, 2020 //
»
How To Buy Unified Multiscreen TV Audiences – Despite Old Infrastructure

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Ari Turner, senior vice president of sales operations at Ampersand. Scale in TV is traditionally associated with the amount of inventory. But relying on the blunt force of media tonnage is not sustainable in 2020... Continue reading »
by AdExchanger // November 12th, 2020 //
»
Not So Fast-Twitch: Debunking Ad Tech’s Buzziest Promise To TV Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling... Continue reading »
by AdExchanger // November 9th, 2020 //
»
3 Questions Marketers Have When Measuring CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jessica Hogue, GM of measurement and analytics at Innovid. We’re entering the 2.0 era of CTV. Many brands are gaining confidence that CTV provides extended reach to their linear TV campaign due to the... Continue reading »
by AdExchanger // November 5th, 2020 //
»
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