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»On TV and Video

Bret Brase, managing director, Progress Partners
Local OTT Advertising Is An Untapped $137 Billion Opportunity

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television viewing is overtaking linear TV, and both national and local advertisers are scrambling to follow the eyeballs. And it’s no wonder.  While 75% of linear... Continue reading »
by AdExchanger Guest Columnist // December 9th, 2021 //
»
Ionut Ciobotaru, co-CEO, Verve Group
Your Campaigns Are Omnichannel. But Fraud Isn’t.

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing.  However, as barriers between channels... Continue reading »
by AdExchanger Guest Columnist // December 2nd, 2021 //
»
Daniel Elad, chief strategy officer, TheViewPoint
The Key Players In The CTV OS Ecosystem – And What They’re After

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Daniel Elad, chief strategy officer at TheViewPoint. Operating systems have often been overlooked when discussing the fragmented ecosystem of connected TV.  But as the hunger for connected TVs grows among consumers, more and more gatekeepers... Continue reading »
by AdExchanger Guest Columnist // November 30th, 2021 //
»
Sarah Lewis, global director for CTV, ShowHeroes Group
CTV Advertisers, Stop Copy-Pasting Your Video Strategy

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Sarah Lewis, global director for CTV at ShowHeroes Group. Once upon a time, CTV was the new kid on the block. But it’s fast becoming an integral part of many advertisers’ video strategy. Now, as... Continue reading »
by AdExchanger Guest Columnist // November 23rd, 2021 //
»
David George, CEO, Pixability
Why Smart Suitability Is The Next Phase In YouTube And CTV Advertising

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by David George, CEO of Pixability. Traditional TV is losing customers and advertisers to connected TV (CTV) and digital video, and large brands are asking questions about how they should align their ads with content that... Continue reading »
by AdExchanger Guest Columnist // November 22nd, 2021 //
»
Mid-Market Advertisers Are Missing The CTV Opportunity

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Polar CCO Matt Crenshaw.  As of 2020, there are 10 million unique advertisers on Facebook. That means 10 million advertisers are already building ad creatives to target audiences on the social platform. Compare that to... Continue reading »
by AdExchanger Guest Columnist // November 19th, 2021 //
»
Could What’s Next In Identity In Ad Tech Actually Be ... Optimism?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Swetha Basavaraj, Director of Product, Data at Samsung Ads.  The endless discussion about the loss of identifiers for digital advertising really isn’t interesting anymore. Everyone already knows their cookies will crumble sooner or later. Everyone... Continue reading »
by AdExchanger Guest Columnist // November 11th, 2021 //
»
The Truth About CTV And Mitigating Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and... Continue reading »
by AdExchanger Guest Columnist // November 8th, 2021 //
»
Joanna Drews, CEO and co-founder, HyphaMetrics
Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement

Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that's working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest in... Continue reading »
by Allison Schiff // November 4th, 2021 //
»
Is A Single Source Cross-Media Measurement Panel Possible – And Do We Need It?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). With the ever-increasing availability of larger and more granular media exposure data sets, one of the primary questions in cross-platform... Continue reading »
by AdExchanger Guest Columnist // November 1st, 2021 //
»
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