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»On TV and Video

There Is No Magic Co-Viewing Factor On Connected TV

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and... Continue reading »
by AdExchanger // February 24th, 2020 //
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Vizio Pursues A Late-Mover Advantage In CTV Ad Sales

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to... Continue reading »
by Alison Weissbrot // February 18th, 2020 //
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It’s Key To Study Existing TV Attribution Practices

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Thanks to the glaring lack of standardization across the industry, TV attribution providers working with advertisers and agencies offer various... Continue reading »
by AdExchanger // February 11th, 2020 //
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It’s Context, Not Length, That Determines The Success Of Mobile Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and... Continue reading »
by AdExchanger // February 3rd, 2020 //
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As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The addressable TV advertising sector is poised for growth. New initiatives and smart TV technologies offer the potential to unlock the “other 14 minutes” of TV ad airtime. However, every time... Continue reading »
by AdExchanger // January 27th, 2020 //
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Streaming 2.0: The Unholy Trinity Of Curation, Cost And Churn

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. The streaming landscape has been defined by access to libraries of content and consumers’ ability to watch their shows of choice on their terms –... Continue reading »
by AdExchanger // January 23rd, 2020 //
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5 Mandates To Help Marketers Seize The Linear Addressable TV Opportunity

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only... Continue reading »
by AdExchanger // January 21st, 2020 //
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Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »
by Allison Schiff // January 16th, 2020 //
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2020: Are You Ready For Mass TV Disruption?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2020 will be a year of massive TV disruption. We’re already living in a golden age of content, and now with an explosion of high-end and flexible... Continue reading »
by AdExchanger // January 13th, 2020 //
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CES: Harness OTT’s Potential For Universal Addressable TV+ Nirvana

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it... Continue reading »
by AdExchanger // January 7th, 2020 //
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