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»The Video Audience

YouTube’s Brandcast: Finding Brand Safety In Google Preferred

Ariana Grande might have belted out a few songs at YouTube’s Brandcast on Thursday, but not even she could drown out the lingering chatter about YouTube’s massive brand safety crisis last year. YouTube CEO Susan Wojcicki sought to assuage advertisers who might still be wary of the video platform by addressing the issue early and... Continue reading »
by Ryan Joe // May 4th, 2018 //
»
Rise! AOL Reaches For TV Ad Dollars By Creating Video Content For Mobile Audiences

AOL took its first step toward becoming a “video-led content company” with the launch of AOL Rise, a morning show formatted as two-minute clips tailored for mobile devices, said Dermot McCormack, president of AOL video and studios. AOL hopes people will watch AOL Rise instead of browsing the web or tuning into televised morning shows when... Continue reading »
by Sarah Sluis // January 27th, 2015 //
»
Starcom MediaVest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft

Publicis-owned Starcom MediaVest Group (SMG) and Nielsen Catalina Solutions (NCS) – a 2009 joint venture between Nielsen Research and Catalina – unveiled a two-year partnership Wednesday wherein Nielsen Catalina’s household-level purchase data will integrate directly with SMG’s optimization system TARDIIS. This deal will ideally let SMG clients swiftly access NCS data so they can better allocate... Continue reading »
by Ryan Joe // September 24th, 2014 //
»
Adknowledge Makes Another Video Ad-quisition

Adknowledge has acquired video analytics provider TriVu Media for an undisclosed sum, a move the former hopes will extend its ad targeting capabilities to YouTube advertising. The company is betting the big three sources of video inventory going forward will be native (by which CEO Ben Legg means inventory sold through a transparent network), Facebook... Continue reading »
by Ryan Joe // July 1st, 2014 //
»
Video Viewability: The Standard That Isn’t A Standard

On Monday, the Media Rating Council’s (MRC) advisory to avoid buying in-browser video impressions on the basis of viewability will end. Although the MRC defines in-browser video viewability as an ad that is at least 50% in view for at least two continuous seconds, there’s little agreement in the industry on what, exactly, constitutes video... Continue reading »
by Kelly Liyakasa // June 27th, 2014 //
»
YuMe Plunges Into Programmatic Advertising With 'Video Reach'

Video ad tech firm YuMe on Monday launched its first programmatic solution, Video Reach, designed to provide agency trading desks and brand advertisers with more insight into their TV ad buys. Aimed at television advertisers, Video Reach collects first-party data across screens (PCs, mobile devices and connected TVs) with its Audience Aware SDK and audience... Continue reading »
by Judith Aquino // March 10th, 2014 //
»
Akamai Stays In the Ad Game With Video Insertion Product

Content-distribution network Akamai sold its Advertising Decision Solutions (ADS) business to Mediamath earlier this year. Many assumed the move marked the end of Akamai's involvement in the ad business. Not so. Soon after it auctioned off its ADS assets, Akamai focused on video ads when it launched its Ad Integration Services in February. Part of... Continue reading »
by Judith Aquino // October 22nd, 2013 //
»
Moontoast And VideoGenie Bring Video Ads To Facebook News Feed

Following on the heels of Facebook’s announced plans to introduce video ads to its News Feed, Moontoast, a rich media ad platform provider, and the video platform VideoGenie unveiled a new partnership today that will also enable advertisers to insert videos into the social network’s News Feed. Moontoast is a Facebook-preferred marketing developer and winner... Continue reading »
by Judith Aquino // May 16th, 2013 //
»
Two Video Industries, One World

"The Video Audience" is a column written by members of the media community and focused on the evolving world of online video advertising. Today's column is written by Harvey Kent, Chief Media Strategist, MediaOcean, an advertising technology company. The way things stand today, the video business isn't one business, but two separate businesses evolving in... Continue reading »
by AdExchanger // April 17th, 2012 //
»
Understanding Video in a Display World

"The Video Audience" is a column written by members of the media community and focused on the evolving world of online video advertising. Today's column is written by Cynthia Butler, Publisher Integration Engineer at Denver-based, SpotXchange, a video advertising technology company. I’ll give you two differences between display and video advertising: technology and people. Some... Continue reading »
by Ad Traders // March 28th, 2011 //
»
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