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»The State Of

State Of Varick Media: Selling RTB Inside The Holding Company And Out

Paul Rostkowski is President at Varick Media Management, an agency trading desk and part of agency holding company MDC Partners. As part of AdExchanger's "State of" series, we spoke to Rostkowski last week about the state of Varick Media and industry trends. Click below or scroll for more: Differentiating Varick's Trading Desk On Today's Data Markets Media... Continue reading »
by AdExchanger // July 5th, 2012 //
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State Of AudienceScience: CEO Pullen On Target Market And Future Plans

Jeff Pullen is CEO of AudienceScience, an online ad technology platform company. The company has been relatively quiet in the past year as the company has transitioned from the stewardship of former CEO Jeff Hirsch to the current CEO Jeff Pullen. And today, the company announced the hiring of former MediaMath Chief Revenue Officer (CRO)... Continue reading »
by AdExchanger // June 18th, 2012 //
»
State Of Atlas: Understanding Audiences And Programmatic Buying Is 'Paramount' Says Microsoft's Ramsey

Jason Ramsey is Director of Program Management at Microsoft and helps guide the ongoing development of Microsoft's advertiser-side ad serving technology known as Atlas. Ramsey helped drive development at Atlas prior to Microsoft's acquisition of aQuantive in May 2007. As part of AdExchanger's "State of" series, we spoke to Ramsey last Monday about the state... Continue reading »
by AdExchanger // June 11th, 2012 //
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The State Of AdKeeper: Adding Pinterest, Commerce Says CEO Kurnit And Prez Bekkedahl

AdKeeper says it isn't doing the proverbial pivot. In fact, it's "keeping" the foot on the gas with a growing product line, said CEO Scott Kurnit and company President MaryAnn Bekkedhahl in an interview last week with AdExchanger. In early 2011, AdKeeper raised $35 million to support its offering of allowing consumers to "keep" online... Continue reading »
by AdExchanger // May 29th, 2012 //
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State Of HubSpot: CEO Halligan Eyes The Marketing OS With His Company's Platform

Brian Halligan is CEO of HubSpot, a marketing software company. His company has grown from generating leads exclusively for small business to embracing the same opportunity for mid-size companies. Halligan discussed his company's quest to create a marketing OS as well as recent company developments with AdExchanger. Click below or scroll for more: Positioning and... Continue reading »
by AdExchanger // May 9th, 2012 //
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State Of Undertone: CEO Cassidy Discusses Serving The Agency And His Company's Strategic Shift

Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying's Effect On Building "The Stack" Momentum and Milestones AdExchanger.com: People think of Undertone... Continue reading »
by AdExchanger // April 30th, 2012 //
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State Of BlueKai: CEO Tawakol On DMP And Exchange Strategies, Data Disruption, More

Omar Tawakol is CEO of BlueKai, an ad technology company. As part of its "State of..." series of articles with industry executives, AdExchanger.com spoke with Tawakol late last month to discuss his company, his views on the space, and the state of BlueKai today. Click below or scroll for more: BlueKai In The Past Year... Continue reading »
by AdExchanger // April 18th, 2012 //
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State Of DoubleVerify: CEO Netzer On Ad Verification Today; Pre-Bid Integration And Momentum

Oren Netzer is CEO of DoubleVerify, an ad verification company. As part of its "State of..." series of articles with industry executives, AdExchanger.com spoke with Netzer last month to discuss his company, his views on the space, and the state of DoubleVerify today. Click below or scroll for more: Positioning And Ad Verification What Pre-Bid... Continue reading »
by AdExchanger // April 6th, 2012 //
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State Of PubMatic: CEO Goel On Apps, Impact of Google-Admeld And Milestones Ahead

CEO Rajeev Goel is CEO of PubMatic, a sell-side platform. As part of its "State of..." series of articles with industry executives, AdExchanger.com spoke with Goel to discuss his company, his views on the space, and the state of PubMatic today. Click below or scroll for more: Effects Of Google-Admeld Is PubMatic An Exchange? The... Continue reading »
by AdExchanger // March 23rd, 2012 //
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The State Of RadiumOne: CEO Chahal Says Company Building Signal, Targeting Social Ads On Open Web

Gurbaksh Chahal is CEO of RadiumOne, an online advertising technology company with a real-time social ad platform. As part of its "State of..." series of articles with industry executives, AdExchanger.com spoke with Chahal to discuss his company, his views on the space, and the state of RadiumOne today. Click below and scroll for more: Rumor... Continue reading »
by AdExchanger // March 21st, 2012 //
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