What The ISBA Report Is Really Telling Us

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The advertiser-funded Programmatic Supply Chain Transparency Study by the Incorporated Society of British Advertisers (ISBA) triggers a feeling of déjà vu. The report found that … Continue reading What The ISBA Report Is Really Telling Us