“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Shields, chief strategy officer at Yieldex. Programmatic direct is the fastest-growing area of digital advertising, with both publishers and advertisers flocking to set up programmatic direct relationships. It works for publishers because it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sam Cox, vice president of OPEN global media management at MediaMath. Programmatic is changing, and for the most part, it is changing for the better. Inventory that started as remnant now inches towards premium, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Many publishers see their programmatic and native advertising as two very different ends in their yield spectrum. Whether called the barbell or the see-saw strategy, the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bennett Zucker, senior vice president of revenue platforms, ad operations and data solutions at Ziff Davis, a j2 Global Inc. company. The most accountable and measurable medium is having another “Whoops, we did it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joydeep Gangopadhyay, solutions architecture at LiveRail, a Facebook company. In our cross-screen universe, digital omnivores – also known as cross-platform consumers – love to watch and share videos, using a variety of connected devices […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michele Tobin, vice president of global brand partnerships and advertising at Rovio. In the not-so-distant past, there was a “one-size-fits-all” model applied to advertising. Once a brand decided which medium they wanted to advertise […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director of business development at Index Exchange, a division of Casale Media Inc. For four years, I oversaw business development for a programmatic buying platform that integrated supply sources and data […]
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Alex Linde, senior vice president of monetization at The Weather Company. Mobile can sometimes […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice president of monetization at Pandora. Publishers that sell directly to advertisers and agencies are now faced with how to handle programmatic sales. Traditional RFPs have recently started including questions about […]
