Even publishers embracing programmatic question how it will affect their overall business in the future. In a survey conducted for Bill Ammerman’s MA thesis (he’s since taken a job as VP of programmatic for Tribune Media), 46% of those surveyed said they “didn’t know” or felt “mixed” about programmatic’s revenue impact. The 100-plus publishers who […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Brownie, director of advertising operations at eBay North America. Do you remember the old American Express tagline, “Membership has its privileges”? It made the simple act of having its standard green charge card […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp Sports. Publishers that rely on an advertising model to survive and thrive have a big decision to make: Should they take control of their own ad tech stack and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kuist, vice president of insights and innovation at The Weather Company. As consumers’ interactions with media and media brands evolve at an unprecedented speed, questions arise over how to measure and ultimately monetize those […]
The most-cited reason Cosmopolitan, CNN, People, Yahoo News, Food Network and National Geographic jumped to participate in Snapchat Discover: access to millennials in a mobile platform with high engagement. Discover also has an environment pleasing to advertisers, enabling messaging via text, images or video in a section of a popular app curated by premium publishers. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. March Madness has officially begun. For brand marketers, the NCAA men’s Division I basketball championship tournament is a billion-dollar lollapalooza. Behind the NFL playoffs, March […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lorne Brown, CEO at Operative. New viewability measurement capabilities and the discovery of rampant fraud in ad exchanges has led advertisers to question whether any online advertising is actually seen by viewers. As a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Read any trade publication and you’ll see an onslaught of coverage about how millennials engage with brands. According to the steady drumbeat of coverage, this generation […]
Major League Gaming is changing up its strategy, focusing on programmatic sales over direct. “We have consciously made the decision to focus 90% of our energies on programmatic for the year of 2015,” explained Don Reilley, EVP of MLG. “We can focus heavily on the programmatic side of things, and then layer two, three, four […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. Many wines taste delicious despite only making a quick trip from barrel to bottle to glass. Others, however, need time. A really fine wine improves with […]
