Facing The Cruel Reality Of First-Price Auctions

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP, Product & Strategy, Intowow Innovation. When Google Ad Exchange completed the last mile of the industry‚Äôs transition from second-price auctions to first-price auctions in September 2019, publishers were enthusiastic about the … Continue reading Facing The Cruel Reality Of First-Price Auctions