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»The Sell Sider

As Ad Tech Consolidates, Publishers Need To Tread Carefully

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jayson Dubin, CEO at Playwire.  Remember ad exchanges? They used to be a regular feature of the ad tech landscape. Now? You can hardly find a stand-alone ad exchange. That’s because other ad tech… Continue reading »
by AdExchanger Guest Columnist // July 1st, 2022 //
»
Salon’s 100% Programmatic Ad Business Is Betting Its Post-Cookie Chips On Subscriptions And Seller-Defined Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Google’s decision to delay third-party cookie deprecation in Chrome until 2023 came the day before Salon CRO Justin Wohl’s wedding. Salon had converted its ad business to an open-web programmatic model a few years earlier, so the brief reprieve… Continue reading »
by Anthony Vargas // June 29th, 2022 //
»
Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral.  Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable.  It’s no secret that… Continue reading »
by AdExchanger Guest Columnist // June 24th, 2022 //
»
Foundry President On Its Journey From B2B Publisher To Data And Tech Provider

“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran Ramanathan. Foundry, which… Continue reading »
by Anthony Vargas // June 22nd, 2022 //
»
Will OpenPath Create Another Walled Garden?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joseph Lospalluto, US country manager, ShowHeroes Group. Sometimes, as an industry, we don’t always see the significance of a new technology or service until we can examine it in hindsight. At other times, however,… Continue reading »
by AdExchanger Guest Columnist // June 17th, 2022 //
»
The Future of Ad Tech Is About Consent, Not Cookies

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Root, CEO and co-founder, Permutive.  Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will… Continue reading »
by AdExchanger Guest Columnist // June 15th, 2022 //
»
Podcast Ads Are Lackluster, But That’s Finally Changing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Kelly, CRO of A Million Ads. Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space.… Continue reading »
by AdExchanger Guest Columnist // June 10th, 2022 //
»
What Publishers Need to Know About Google’s Optimized Pricing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP of product and strategy at Intowow.  Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified… Continue reading »
by AdExchanger Guest Columnist // June 8th, 2022 //
»
Media Buyers Should Demand More from Programmatic ‘Premium’

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Pelletier, SVP, strategic partnerships and corporate development at FatTail.  Go to any SSP or DSP website and you’re likely to see a mention of programmatic “premium.” Typically, this refers to inventory that comes… Continue reading »
by AdExchanger Guest Columnist // June 3rd, 2022 //
»
Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable.  The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a… Continue reading »
by AdExchanger Guest Columnist // June 1st, 2022 //
»
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